Not long ago, if a person suffered medical symptoms, he or she would first turn to a family member or friend for help or advice. Not anymore. The internet has taken over as the first source that consumers turn to. Why? Because research has shown that trust in online sources has increased about 44%. That’s a lot of credibility. How can you tap in?
There are some surprising statistics in 5 Trends in Healthcare in 2010, a study commissioned by Google, which show that an online presence is critical for healthcare providers and institutions.
Check this out:
- 61% of adults use online health resources.
- 53% of those adults ask their doctors new questions based on what they find on the internet.
- 80 million Americans use social media for health-related issues.
- 65% of all adults say that the internet is their top resource for health concerns.
- 32% of adults say