Although some of our clients thrive during the summer, most dread the inevitable decrease in business during the summer season. Seasonality always plays an important role in how well any business thrives during any time period. Why?
We all know that consumers’ needs change seasonally, or for the purpose of this article, during the summer. Summer is the time when most people (unless you live in the desert) spend more time outdoors, take more vacations and are even more spontaneous.
In the summer, people tend to change their habits. They eat less, eat light foods and tend to eat foods that take less preparation time. They are more aware of what they consider to be imperfections of their bodies. They may exercise more or spend more time in salons and spas.
Another obvious change is wardrobe. Consumers tend to wear lighter colored clothing that breathes, open-toed shoes…and the ties get … Continue reading