There’s something magical about good video content — especially if you can find that perfect balance between entertainment, education, and persuasion.
Like that one time you were supposed to be working and you spent two hours watching cat videos, viral challenges, and the latest dances. Those are the kind of videos that prompt you to share a link to all of your Facebook friends and Twitter followers.
That is the precise reason why I love engaging videos — they somehow manage to cut through all the noise that exists online, and make you laugh, cringe, and sometimes cry about the things that happen in our lives.
But what’s the secret to creating a video that really grabs your ideal audience’s attention? If you’re interested in digital marketing and keeping abreast of what’s new so you get better performance, read on. We’re sharing the most important trends impacting video marketing today.… Continue reading