Wake Up and Pay Attention: How to capture and Keep an Audience

In a world where brands have mere seconds to capture consumers’ attention, marketers need to find innovative ways to arrest and retain their target audience’s attention. Prior to the explosion of digital media, marketers only needed to create direct mailings, magazine and television ads to boost brand awareness and engagement. Now, with so much emphasis on multi-channel storytelling, the management of attention in marketing is crucial.

As much as we wish that consumers give our brands their undivided attention, the reality is that most consumers’ attention is severely fragmented. Brands need to face this challenge head-on, cut through the noise and make a memorable impact … all within less than 60 seconds. Continue reading “Wake Up and Pay Attention: How to capture and Keep an Audience”

Top Ways to Positively Impact Your Digital Customer’s Experience

Regardless of niche, most marketing strategies focus on capturing and retaining the customer’s attention. However, very few ever touch upon the experience. Less than stellar customer experience is the biggest threat to any business.

Successful brands always strive to provide the best digital experience for current customers and prospects. The key to a successful marketing strategy lies in attracting and maintaining your target audience’s attention through the customer experience.

Below are the five ways you can offer a memorable digital customer experience to your clients and leads. Continue reading “Top Ways to Positively Impact Your Digital Customer’s Experience”

Cognitive Fluency: The Psychology Secret to Higher Conversions

Every day, prospects and customers pass judgement about your products or services based on presentation. To develop new leads or build customer loyalty, getting your brand’s message right is crucial, especially for new businesses.

But to persuade a customer to do something, you need to know how to approach them in a way that makes them want to buy or share their information.

What is cognitive fluency?

In the most basic form, cognitive fluency is ease in which information is processed. Does the task feel difficult? Was the information easy to understand? Successful digital marketing is all about how we make our target audience feel – we want to use cognitive fluency to effect decision making.

When it comes to driving online conversions, long gone are the days of cluttered landing pages and annoying pop-ups. Instead, we’re now in the era of minimalism and letting the user call the shots.… Continue reading

Secrets and Myths: 10 Ideas for How to Effectively Sell on Amazon

If you are thinking about joining the approximately 2 million sellers offering over 200 million products to shoppers in the United States on Amazon, then there are several things that you need to keep in mind.

Own the Buy Box

The Buy Box is the main buy display on each product page. Over 90 percent of all sales go to this entry. The first thing you need to do is to have a professional account. As a new seller, using this feature increases your odds of winning this box assuming that your products are buy box eligible. Additionally, make sure that your products are reasonably priced.

Ensure That You are on the Merchant Offers List

Owning the Buy Box can be very competitive, but you can still make money on this platform by being on the Merchant Offers List. As a new seller, choose products where there is not a … Continue reading

How Digital Video Habits Are Changing & How Marketers Should Adapt 

There’s something magical about good video content — especially if you can find that perfect balance between entertainment, education, and persuasion.

Like that one time you were supposed to be working and you spent two hours watching cat videos, viral challenges, and the latest dances. Those are the kind of videos that prompt you to share a link to all of your Facebook friends and Twitter followers.

That is the precise reason why I love engaging videos — they somehow manage to cut through all the noise that exists online, and make you laugh, cringe, and sometimes cry about the things that happen in our lives.

But what’s the secret to creating a video that really grabs your ideal audience’s attention? If you’re interested in digital marketing and keeping abreast of what’s new so you get better performance, read on. We’re sharing the most important trends impacting video marketing today.… Continue reading

[Blog Abstract] Technology: Saving Lives

From time to time, team members will share their views stimulated by content from an industry thought leader or news article. Here, our Project Manager, Meghan Wier, discusses the recent BBC article describing a life saving drone delivery of a kidney to a patient in need.  “Life-saving kidney delivered by drone” 

In this article we are introduced to new technology now in an experimental phase for delivering human organs for transport.

A drone has successfully delivered a kidney  – the first of its kind delivery – and the benefits of this type of transport are numerous. Drones are cheaper to operate than a full flight crew, drones are able to move more freely in airspace and organs can potentially reach receiving patients with less cost and potential risk to others. Every second counts in organ transplant surgery and this … Continue reading