Types of Machine Learning

There are three major types of machine learning that exists today. Within each type, there can be hundreds of different techniques for machine learning based on a statistical or mathematical principle, which makes them highly effective in certain circumstances.  1) Supervised machine learning, which is task driven, 2) Unsupervised machine learning, which is data driven, and 3) Reinforcement machine learning, which is feedback driven.

1. Supervised Machine Learning

Supervised machine learning algorithms and software are trained to recognize something using labeled examples. It uses patterns through methods like classification, regression, prediction and gradient boosting, to predict the values of unlabeled data. It receives a known training library of inputs along with the corresponding correct outputs and the algorithm modifies the model by comparing its actual output with correct outputs to find errors.

For example, machine learning algorithms help sift messages as spam in your inbox through training received from users … Continue reading

Use Marketing AI to connect your channels, devices, platforms. No cookies, no ad fraud.

If you are an executive at a company that is looking to significantly improve the performance of your marketing programs, things could radically change for the better in a relatively short amount of time through new technology-based marketing tools that make use of Artificial Intelligence (AI). What’s more, our solution is cookie-free, it is not challenging to implement, it is not expensive, and it doesn’t take a long time to begin seeing results. Say what?

The basics: AI, or machine learning, uses powerful technology to sift through mountains of data to find patterns (learn) that are associated with specific outcomes, which – for many companies – are greater conversions. As a result of this learning, marketers and strategists can pare down and focus their efforts to deliver precise and specific digital content – at the right time in the right place in the sales process – that will lead to … Continue reading