Top 3 Digital Transformation Trends In Manufacturing For 2020

From time to time, team members will share their views stimulated by a piece from an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from Forbes by contributor, Daniel Newman “Top 3 Digital Transformation Trends In Manufacturing For 2020”

If I had to choose one buzzword that has been consistent over the past few years, it would probably be “digital transformation”. Why? This phrase seems to be consistent year over year. Yes, in the technology, but (arguably) in the companies who adopt these new technologies.

I found Newman’s article very interesting as without saying so, Newman did a fabulous job of contradicting a popular manufacturer stereotype of being late adopters. As Newman states “It’s the manufacturing companies themselves recognizing the massive impact of connecting one’s work and processes to the IoT.” Continue reading “Top 3 Digital Transformation Trends In Manufacturing For 2020”

Blog Abstract: Tackling Bias in Artificial Intelligence

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent McKinsey & Company article, “Tackling bias in artificial intelligence (and in humans)” by Jake Silberg and James Manyika.

In the last year or so, I saw a documentary about Google and the inherent bias in their search algorithm, which basically showed how it baked in the bias of the programmers, probably without any intention of doing so. Then, in this last week, I saw an AllSides blog post, “Audit Finds Evidence of Google’s Bias Toward These Media Outlets” that starts out with this paragraph:

“A new audit shows Google is biased toward a small number of major media outlets — and most of them have a Left-leaning political bias. One-sided information isn’t healthy for democracy, yet the world’s most popular source of news and information displays a major bias. Continue reading “Blog Abstract: Tackling Bias in Artificial Intelligence”

Artificial Intelligence: How AI Will Boost Marketing in 2019

Still in its formative years in the marketing realm, artificial intelligence (AI) is developing and growing at an exponential rate. Over half of all current marketers use AI in some way in their campaigns with another 27% planning to learn more about it or implement it within the next couple of years. The use of AI marketing is growing.

While it’s hindered slightly by a decided lack of education and transparency pertaining to its implementation, many see its potential value in the analysis, data collation, and customer service which makes AI trends the ones to watch in 2019.

AI Trends to Watch For in 2019

Helping Humans, Not Replacing Them

When thinking of artificial intelligence in marketing, many go directly to the notion of AI as replacing human involvement in different areas of marketing like customer service. After giving it some thought, one comes to realize that AI can certainly … Continue reading

Is your data working for you… or are YOU working for your data?

We live in the age where information and data analysis has become key to good business practice. The goal is simple: Gain understanding of precise attribution, in a timely fashion, to learn which marketing campaigns lead to higher conversions and lower acquisition costs.

What is true attribution?

True attribution is the holy grail for digital marketers. Many say it is the most pressing issue today.

Attribution ensures that you can learn from your data and every unique visitor’s content consumption pathway beginning at their first contact all the way through to conversion.

The usual outcome most marketers are mired in instead?

A virtual avalanche of data, much of which is incomplete, out of date and/or insignificant. Working through this overwhelming amount of data to find something clear and actionable can take weeks of valuable time better spent elsewhere.

Without full and “true attribution” marketers are at a loss on what … Continue reading

What’s New On Google Ads Automation

Google Ads is the new moniker of the erstwhile Google Adwords. But the aim of the rebranded Google paid search ad service remains the same- to “help businesses of all sizes connect with relevant customers across all of our channels and partner sites,” through the introduction of Smart Ads and other automated features.

So, why the change and what does it really mean for users?
With mobile becoming a huge part of daily life, most people jump from device to device or channel to channel. The consumer journey is highly fragmented, as people switch from clicking on display ads to performing brand searches, then discovering and watching videos or digging deeper through the content, to going back to the website to purchase maybe. Marketers have multiple opportunities to reach consumers where they want to be reached across different channels, screens and formats. Google has a treasure trove of consumers’ personal … Continue reading