Technology has opened up a lot of new avenues for businesses to reach their target customers and market their products. Technology and data are the major driving factors of modern day marketing. However, honing the art of data driven marketing is not really a simple task. While most marketers do realize the importance of leveraging data, many are struggling to make most of it. Data remains one of the most under used marketing asset of an organization.
Here is a list of important aspects you have to concentrate on while designing a data – driven marketing strategy:
Data is the biggest asset to develop actionable business intelligence. All the departments of the organization should be involved ensuring the quality of data and documenting the required data points. Ensure that you set a business vision encompassing the activities of all the departments of your organization. Understand the flow of … Continue reading