How to Design a Data – Driven Marketing Strategy

Technology has opened up a lot of new avenues for businesses to reach their target customers and market their products. Technology and data are the major driving factors of modern day marketing. However, honing the art of data driven marketing is not really a simple task. While most marketers do realize the importance of leveraging data, many are struggling to make most of it. Data remains one of the most under used marketing asset of an organization.

Here is a list of important aspects you have to concentrate on while designing a data – driven marketing strategy:

Strategic Planning

Data is the biggest asset to develop actionable business intelligence. All the departments of the organization should be involved ensuring the quality of data and documenting the required data points. Ensure that you set a business vision encompassing the activities of all the departments of your organization. Understand the flow of … Continue reading

Top 5 Mistakes While Implementing CRM Systems

CRM offers a wide array of features for its users. While some companies use it for tracking their leads, some might extend it to marketing automation and customer service. Whatever the mode of usage, CRM is one of the key drivers for the success of a company. While most of the companies are increasingly implementing the CRM, its success still remains a major concern. According to a study by Merkle Group Inc, 63% of the CRM initiatives fail. Based on our experiences with our clients, here is a list of most common mistakes we came across while implementing a CRM system:

Lack of Strategy

Lack of vision and strategy is the most common mistake not only in the case of CRM implementation but also in the implementation of any project. So, before implementing a CRM system, analyze your business objectives and define what exactly you want to accomplish by … Continue reading

5 Under Utilized Powerful Google Analytics Features

Google Analytics is one of the most widely used and powerful tools for businesses to track and analyze the performance of their online marketing activities. Google analytics allows businesses to track:

  • Traffic sources
  • Keyword performance
  • Bounce rates
  • Time spent of website/pages
  • And much more

The “much more” is where many marketers get lost or overwhelmed. Many businesses fail to use some critical functionalities of google analytics, which can help in the understanding of marketing metrics and making more informed decisions.

Here is a list of google analytics features most of the business often overlook.

  • Flow Reports

Evaluating the efficiency of defined conversion funnel determines the success of the marketing plan. The flow reports in google analytics helps you in visualizing how a visitor is progressing in your defined funnel. It can help you analyze the part of funnel where you are seeing majority of drop offs. Using google analytics you … Continue reading

What Is A DBMS? Will It Help My Business?

What Is A DBMS? Will It Help My Business?

According to Wikipedia–A database is an organized collection of data. The data are typically organized to model relevant aspects of reality in a way that supports processes requiring this information.

Database management systems (DBMSs) are specially designed software applications that interact with the user, other applications, and the database itself to capture and analyze data. A general-purpose DBMS is a software system designed to allow the definition, creation, querying, update, and administration of databases. A DBMS is responsible for maintaining the integrity and security of stored data, and for recovering information if the system fails.

Why is a database and DBMS important?

Customers have been spoiled. Thanks to companies such as Amazon and Apple, they now expect every organization to deliver products and services swiftly with seamless user experience. They expect service providers to have automated access to all the data … Continue reading

Times Are Changing: Driving Superior Results Using Marketing Analytics

From time to time, team members will share their views on a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses McKinsey’s Using marketing analytics to drive superior growth.

Many companies in the manufacturing sector have an unprecedented opportunity to change the playing field in their particular industries in two specific ways: one, by revamping business processes and two, by rethinking their traditional marketing approaches. Both are based on the dramatic change in the way their customers seek information, solve problems and make decisions in this new digital age.

In this digital age, many say that old ways of marketing are outdated, but I would modify that comment to say that while many of the old tactics may still have some effectiveness, there is an opportunity for first movers to actually meet their customers where they now live, and to overtake these old-way thinkers, mainly by … Continue reading