We live in the age where information and data analysis has become key to good business practice. The goal is simple: Gain understanding of precise attribution, in a timely fashion, to learn which marketing campaigns lead to higher conversions and lower acquisition costs.
What is true attribution?
True attribution is the holy grail for digital marketers. Many say it is the most pressing issue today.
Attribution ensures that you can learn from your data and every unique visitor’s content consumption pathway beginning at their first contact all the way through to conversion.
The usual outcome most marketers are mired in instead?
A virtual avalanche of data, much of which is incomplete, out of date and/or insignificant. Working through this overwhelming amount of data to find something clear and actionable can take weeks of valuable time better spent elsewhere.
Without full and “true attribution” marketers are at a loss on what … Continue reading