As we enter the digital age, it’s become vital for businesses to develop a close understanding of their client’s unique desires, behavior, and demographics. Customer analytics is one of the most powerful signals that informs a company’s client-based interactions over time.
Yet rather than sousing out the why of client metadata collection, we’re going to spend time getting your web analytic know-how up to speed. After all, a company’s website provides the largest pool of data-driven insight you’ll ever have — and it’s just waiting to be tapped into. Continue reading “Setting up Google Analytics: the Basics”