What to Expect When You Hire a Good Digital Marketing Consultant

When you hire a Digital Marketing Consultant, you should be able to expect a certain level of service, knowledge and expertise. Here are just a few things your Digital Marketing Consultant should be able to bring to your business.

Thorough – and Understandable Reporting:

One of the best things about digital marketing, is that having access and tracking success and for a website and online advertising traffic is significantly easier than traditional marketing activities. However, collecting, curating, and comprehending this mountain of data can be overwhelming without the proper experience and expertise. Your Digital Marketing Consultant should not only be able to provide you with this data, but also be able to interpret, explain it to you, and develop a plan based on having measured your marketing efforts.

Responsiveness and Accessibility:

Your Digital Marketing Consultant should be responsive to you when you make a request or have a question, and you should be able to work directly with them on a regular basis. Monthly meetings, regular reports and email updates should be part of your experience with a digital marketing consultant.

Perspective & Strategy:

One of the most important things that a Digital Marketing Consultant can deliver to you is a fresh set of eyes and a well-thought-out strategy. A good Digital Marketing Consultant is able to take a big-picture view of your business, potential growth opportunities and available resources in order to develop and execute a strong and appropriate strategy for your business.

Continuous Optimization:

Marketing efforts require constant monitoring and optimization to remain effective. Your Digital Marketing Consultant should be able to provide you with not only statistics on past performance but show increases in KPIs year over year.

New Ideas:

Good Digital Marketing Consultants are always on the lookout for new tactics and new technology which will bring you more business. Since digital marketing is always changing, new ways to do things, new applications and new ideas are a constant. Your digital marketing consultant should be eager to learn, stay on top of the current trends, and be able to bring to you recommendations for new and better ways to grow your business through digital media.



Author: Lisa Maier

Lisa Maier is the CEO of DirectiveGroup, and brings great passion and over a decade of experience in the online marketing space. Her background includes a undergraduate degrees in Economics and Sociology, a Wharton MBA degree in Information Strategies & Economics, top tier technology strategy consulting and several years helping small technology companies traverse the chasm from good products to nationally scaled businesses, particularly making use of online marketing and media programs.