Simply building a website will not assure you success online. Your site must be accessible to your ideal market. Online, this includes both people and machines. It’s the search algorithms that manage traffic, and the individuals that respond to your offerings. The unfortunate truth is that many companies which design their own website tend to create sites that are inaccessible to their online community, either by neglecting search tactics, or by writing without consideration for their true target audience. Without copywriting that integrates internet marketing strategies and targeted language and tone, your site will not generate quality leads for your business.
In order for your website to bring you quality leads, build customer loyalty, and help your business succeed, you must first be found. Being found by the right clients involves pleasing both them, and the search engines. This means designing the site right from the start thinking of … Continue reading