Search Engine Marketing: Improving Your Quality Score

Quality score is a grade or rating you receive from search engines that represents how relevant the relationship is between your keywords, content, URL, and the user experience as shown by the click-through rate. A good quality score can lower your costs and increase your exposure. Why?

Well, think of it this way. A user types in a keyword in the search engine, and the search engine results page includes your ad. If there is a close relationship between the keyword, your ad and your landing page content, the user will likely find what they want when they visit your site. But if the relevance or relationship is poor, the user may visit your site and not find what they want. Getting irrelevant results can cause this user to go to another search engine next time.

In a nutshell, quality scores are used by search engines to provide a measurement … Continue reading

Do You Know Someone Who Has Been Affected by Epilepsy?

In 2001, a young man by the name of Paul Schmidt experienced his first epileptic seizure. He was 15 years old. He was diagnosed with juvenile myoclonic epilepsy. For six years Paul fought the good fight to lessen or eliminate the seizures, from taking various medications and in 2007 a surgery where a device was implanted into his brain. But these treatments failed. In 2008, Paul died from SUDEP. This is a when a person, otherwise healthy except for their epilepsy, experiences sudden death. Paul was 22 years old.

Why share this tragedy? As a result of stories like Paul’s, parents of children with epilepsy have joined forces with the nonprofit organization, CURE, Citizens United for Research on Epilepsy. CURE is committed to raising both awareness and money for epilepsy research. Paul’s loved ones are doing their part, and you can help.

Paul’s family holds an annual event every autumn … Continue reading

Will You Be Ready For the Fall Selling Season?

The lazy days of summer are fast coming to an end. Vacations are just about over, the kids will be returning to school…in short, it is almost time for the autumn selling season. The question is: will your business be poised to capture a burst of year end revenue growth?

If not, August is time for you to roll into action. If you have been considering a website revitalization, now is the time to act. Did you know that the average person gives you only about eight seconds to capture their interest once they’ve landed on your website? And, over 40% of people say they will not do business with a company that does not have an internet presence? Even more interesting, a study by the preeminent Forrester Research indicates that a website redesign can yield a Return-On-Investment of anywhere from 70-500 percent!

Once you have a web destination … Continue reading

The Search Engine Marketing Dictionary & Primer – Part 2

This is the second part of our series, which attempts to help clear up the world of search engine marketing. There are many words, terms and acronyms used in the SEM industry. We want to make sure you understand you marketing program and make the best decisions possible about how and where your money is best spent.

  • Bid – The upper limit an advertiser is willing to pay the search engines for a click.
  • Bounce Rate – When a visitor visits a single page of a website without continuing on to another page of the website. For single page landing pages this is usually higher than on multi page websites.
  • Brand – A name or a symbol that is associated with a company or product.
  • Branding – When an advertiser attempts to create an association between a phrase or symbol and a company or product.
  • Clicks – The number of
Continue reading

Keeping Your Customers In Mind During Website Development: An Introduction

Awhile ago, I wrote about the foundational elements of building a strong online presence.  One of the three major components is a powerful website.  I define a powerful website as one that actually accomplishes its purpose quite well.  Operatively, then, a website must have a purpose.  Putting on my MBA hat for just a moment, I would like for all websites to have a ‘measurable’ purpose.  The world of qualitative assessments is fine if you are choosing a piece of art, but in the world of websites that either work or do not work, quantitative is key.  So, please, let’s define a quantitative purpose.  Of course, the one that immediately comes to mind is either direct revenue impact OR a leading indicator of revenue impact. Online sales.  Phone calls.  Form completions. Coupon downloads. You get it.

With that as my “obvious” starting point, I look out into the world of … Continue reading

Newly Completed Sites

Hello world,

It has been a blessedly busy couple of weeks here at LD. As a result of our awesome sales people, we are staying quite busy with exciting new websites, SEM programs, and other projects. Check out some of our recently completed sites and let us know if you think we improved on the originals. These are all redesigns of existing sites so you can compare the old and the new. (In my personal, unbiased opinion, I think they are great!)

Case Study – Fireworks Retailer

Case – Business Telephone Provider

Case – OTC Aspirin Product

Case – Tanning Salon

More website design and revitalization case studies coming soon!… Continue reading