Keeping Your Customers In Mind During Website Development: An Introduction

Awhile ago, I wrote about the foundational elements of building a strong online presence.  One of the three major components is a powerful website.  I define a powerful website as one that actually accomplishes its purpose quite well.  Operatively, then, a website must have a purpose.  Putting on my MBA hat for just a moment, I would like for all websites to have a ‘measurable’ purpose.  The world of qualitative assessments is fine if you are choosing a piece of art, but in the world of websites that either work or do not work, quantitative is key.  So, please, let’s define a quantitative purpose.  Of course, the one that immediately comes to mind is either direct revenue impact OR a leading indicator of revenue impact. Online sales.  Phone calls.  Form completions. Coupon downloads. You get it.

With that as my “obvious” starting point, I look out into the world of … Continue reading

Newly Completed Sites

Hello world,

It has been a blessedly busy couple of weeks here at LD. As a result of our awesome sales people, we are staying quite busy with exciting new websites, SEM programs, and other projects. Check out some of our recently completed sites and let us know if you think we improved on the originals. These are all redesigns of existing sites so you can compare the old and the new. (In my personal, unbiased opinion, I think they are great!)

Case Study – Fireworks Retailer

Case – Business Telephone Provider

Case – OTC Aspirin Product

Case – Tanning Salon

More website design and revitalization case studies coming soon!… Continue reading

The Search Engine Marketing Dictionary & Primer (part 1)

In the world of search engine marketing there are many commonly used industry terms that are confusing to many outsiders. Whether you are beginning a new paid search program, or have had one for years, you should arm yourself with some basic information. This knowledge will help you make informed decisions as well as make the conversation you have with your PPC manager much more productive. To help demystify your program we have compiled the Search Engine Marketing Dictionary and Primer.

  • 301 Redirect – A tool that allows webmasters to tell search engine crawlers that a page has moved to a new location permanently. It is also useful in canonicalization.
  • 404 Error – An automatic response that is built into a server that tells users that a page cannot be found. This usually occurs when a user arrives at a non-existent page by clicking on a bad link or typing
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Just because you built it, doesn’t mean they’ll come.

Simply building a website will not assure you success online. Your site must be accessible to your ideal market. Online, this includes both people and machines. It’s the search algorithms that manage traffic, and the individuals that respond to your offerings. The unfortunate truth is that many companies which design their own website tend to create sites that are inaccessible to their online community, either by neglecting search tactics, or by writing without consideration for their true target audience. Without copywriting that integrates internet marketing strategies and targeted language and tone, your site will not generate quality leads for your business.

Accessibility

In order for your website to bring you quality leads, build customer loyalty, and help your business succeed, you must first be found. Being found by the right clients involves pleasing both them, and the search engines. This means designing the site right from the start thinking of … Continue reading

Market, Market, Market!

Are you trying to figure out how to get more customers for your business? You keep spending money and trying different things but nothing seems to work. The answer…keep persistently trying to contact people online, offline, above the line, below the line…did you know that you have to reach 3-4 times more people and leave an impression 7-9 times before you establish a relationship and close! Now that is a lot of people and a lot of impressions. You might ask yourself, how am I ever going to do that? You need to reach out to thousands of people just to get to your top 100 prospects that you communicate with in conversation. The answer is the INTERNET!! Businesses will not thrive, let alone survive without using the internet for marketing. It is the most essential channel of media distribution today, mission critical. Talk about affordable, there is so much … Continue reading

Welcome to the LocalDirective Blog!

Welcome to LocalDirective’s Grow Your Online Presence Blog, which will be focused on helping you to grow a powerful online presence for your business.  Each month, LocalDirective team members or our guest bloggers will post articles that (hopefully) will provide a shred of insight on topics of interest and/or point you to authoritative sites for more information.  Our topics will span from converting customers that come to you from online marketing, to methods for developing powerful visual impact, to social media methods and community building.  And everything in between.

The core of our focus, however, will always be on how to grow a powerful online presence.  At a foundational level, there are three factors of utmost importance:

1) A comprehensive website that supports the buying process for purchasers of all of your offerings.  Notice that we did not say ‘the selling process.’  While they are obviously parallel processes – … Continue reading