Knowing Facebook’s Rules Can Improve Your Business
Where to Find Facebook’s Regulations
Facebook’s Community Standards page is a catch-all for everyone who uses the site. They keep things pretty simple. Don’t sell or trade drugs. Encourage respectful behavior. And respect the intellectual, individual, and property rights. While it’s laid out plainly, the Community Standards page does not go deep into detail.
As a business owner or social media guru, what you want is the Terms of Service page. Keep this link in your back pocket. After all, you do not want to be searching for it through roundabouts on the Facebook pages when you need it most.
The Golden Rule Applies
Now that you know your own rights, you’re probably wondering how this can help you as a business owner. Your best bet is looking at the Terms of Service page. The first thing you should take a look at is section 3, labeled “Safety.” Here, it shows you cannot do anything illicit, but neither can anyone else. A person cannot intimidate, harass, or bullying a business. Inversely, a business engaging in this behavior spells disaster for a business’s Facebook page.
The Warning Label to be Aware of
After you read through the Terms of Service page, you may be a bit nervous about one thing in particular. Here it is in legalese:
“[…] you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless you’re content has been shared with others, and they have not deleted it.”
You may own what you post on your pages, but Facebook has the right to do anything they please with your posts. As far as adhesion contracts go, this may be scary when it comes to intellectual property. Even so, Facebook protects its users when others use your logo or brand name without your permission.
The part that makes this interesting is how you can use other people’s information. If this applies to you as a business owner, what about original posts by your customers such as reviews?
What This Means for Your Reviews
Sometimes understanding Facebook’s rules is difficult as a business owner. This is especially the case with their terms of service and their online reviews. But, once you have that knowledge under your belt, you’ll be able to navigate Facebook even better. What’s more is your business is more likely to succeed in the world of social media.
This article is just our interpretation of Facebook’s terms and should not be relied upon as official legal interpretation. It’s a good idea to consult an attorney for clarification and how these terms apply specifically to your business and its needs.
To learn more about review management, check out our resource page.