[Blog Abstract] Content Marketing For Law Firms

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Marketing Strategist, Todd Rader, discusses the recent Forbes article, Content Marketing For Law Firms (Hint: Legal Content Doesn’t Have To Be Boring) by Alex Valencia, Forbes Agency Council Member.

While this article speaks specifically to the stereotype of the legal industry as being strict, stuffy and, ahem, boring, its insight applies to many B2B marketers seeking to engage customers. Eighty-four percent of people expect brands to produce content that entertains, provides solutions and produces experiences and events. This is a high bar to achieve and success requires customer insight, a strategic plan, and creative expertise. Continue reading “[Blog Abstract] Content Marketing For Law Firms”

Optimize Your Website for Voice Search

What is Voice Search? 

Rather than typing, users search online by using their voice to speak their search query on their smartphone or smart speaker. It gives them the freedom to speak naturally to find the products and services they need hands-free 

Optimize 

Voice search has a lot of advantages, especially in today’s digital age. Understanding this technology can really give you a competitive edge. This holds especially true when it comes to making sure your content appears at the top of searches. When done right, your website can obtain more traffic and leads, which ultimately can lead to higher conversion rates.  

Upgrade Your Website 

Your website needs to provide relevant information from the moment a user lands on it. Since we use mobile devices now more than desktop computers, it’s only natural that albeit a smartphone or tablet, it is Continue reading

Invitation-Only Marketing Summit for Senior Execs

The CONNECT CMO Leadership Summit brings a fresh new perspective on how to optimize your company’s marketing operations. Its where industry leaders come together to build new business relationships and share best practices with other attendees working on the same priorities. Over 35 innovative sessions will include:

  • Influencing your Influencers: A Modern Approach to Building your Brand
  • The Porsche Problem: How CMOs Turn Around Stalled Transformations
  • Best Frenemies – Process vs. Progress: Balancing Innovation Rigor with Speed to Market
  • The Best Defense is a Good Offense: Positioning Marketing
  • The Applebee’s Turnaround Story

David Szetela, DirectiveGroup’s Director of Paid Search, will be a featured speaker. David is one of the world’s best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, he is dedicated to helping companies of all sizes maximize revenue and profit. He was recently recognized as one of the top 25 pay per click experts … Continue reading

New Ways To Approach SEO in 2019

Search engine optimization (SEO) has changed a lot since its humble beginnings. It’s a method of gaining free organic traffic from natural search results on prominent search engines like Google, who dominates the search market, Bing, and Yahoo. The primary search results along with local listings and videos appear on the search engines ranked according to what the engine deems most relevant to its audience.

Ensure your customers are finding you. Get a complimentary SEO Audit.

SEO has so many more uses than it started with and it hasn’t yet reached its full potential. Whether it’s connecting family members who are scattered about the globe or helping large corporations market their products and services, search engine optimization can be used for an impressive number of tasks and we haven’t discovered all of them just yet.

As for SEO in 2019, it’s an exciting time with artificial intelligence (AI), enhanced customer … Continue reading