Speak So Your Customers Hear You: Fast & Easy Neuromarketing Hacks

Do you need to improve your marketing conversions? Understanding the principles behind neuromarketing and applying them through some simple hacks can help.

The book Neuromarketing by Patrick Renvoise and Christophe Morin introduced marketers to the concept of three brain parts that can be scientifically tested through functional MRIs and by other means in 2006. They based their research on studies done at Harvard University in the 1990s, which discovered that the three parts of the brain work together before making a buying decision. The research shows that you must appeal to the emotional side of the brain, called the reptilian brain, for your marketing to be successful. Employ these hacks to appeal to the reptilian brain.

Prove Value to Your Target Audience

The reptilian part of the brain is very self-centered. Therefore, you must feed it with thoughts that you have its best interest at heart. One way that you … Continue reading

Jell-O and How Influencer Marketing Impacts Your SEO

Influencer marketing has been around for decades. Jello-O was only a minor success until 1904 when free cookbooks were distributed to supermarkets. The first families to pick up a cookbook and enjoy these new desserts became early influencers in their neighborhoods. And Jell-O took off.

Over the past few years, influencers in digital marketing have been a popular topic. Let’s examine who they are, how to find them, and what benefits they provide to your marketing efforts by expanding your content reach.

What is an Influencer?

An influencer is someone who has a significant following on social media platforms, a large market reach and can dramatically impact your marketing campaigns. Influencers usually offer their expertise through informative posts, classes, services and products to specifically targeted groups and can enhance SEO. A lot of times they are educators, inspirers and experts in their particular field and have a breadth of connections … Continue reading

Online Reputation Management: Not Just For Showoffs!

Every business, regardless of its size, needs to worry about its online reputation. In many ways, your internet presence is the new first introduction for your company, and you do not want it to be a negative one.

More consumers than ever before are searching to see what others have to say about your company before deciding to do business with you, so you must actively manage your online reputation. If you choose to ignore it, then your competitors will be glad to manage it for you with disastrous consequences.

There are several factors that you need to consider when managing your online reputation.

Create an Online Presence

The worse thing that you can do is make it hard for your customers to find you online. Therefore, you need to claim your listings on any review site that remotely ties to your business. You also need to create accounts on … Continue reading

Predictive Analytics: Improving Marketing Results

With the influx of AI and big data, marketers now have powerful analytics tools at their disposal. Data-driven insights are used to enhance marketing efforts at every stage of the marketing funnel, with one of the most effective ones being predictive analytics. 

Let’s discuss what predictive analytics in marketing are, why brands need to utilize them and best practices for increasing ROI and improving marketing performance.  

Predictive Analytics Use Cases 

The ability to generate predictive analytics can make or break a marketing campaign. Through the use of data and analytics tools, businesses can determine where they need to be and when. But there are ways you need to go about analyzing the data, determining how to reach your target audience and ultimately, how to keep them:  

  •  Defining the outcomes: Determine the questions you want the data to answer. For example, “Which of my products is a repeat customer likely
Continue reading

[Blog Abstract] Content Marketing For Law Firms

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Marketing Strategist, Todd Rader, discusses the recent Forbes article, Content Marketing For Law Firms (Hint: Legal Content Doesn’t Have To Be Boring) by Alex Valencia, Forbes Agency Council Member.

While this article speaks specifically to the stereotype of the legal industry as being strict, stuffy and, ahem, boring, its insight applies to many B2B marketers seeking to engage customers. Eighty-four percent of people expect brands to produce content that entertains, provides solutions and produces experiences and events. This is a high bar to achieve and success requires customer insight, a strategic plan, and creative expertise. Continue reading “[Blog Abstract] Content Marketing For Law Firms”

Optimize Your Website for Voice Search

What is Voice Search? 

Rather than typing, users search online by using their voice to speak their search query on their smartphone or smart speaker. It gives them the freedom to speak naturally to find the products and services they need hands-free 

Optimize 

Voice search has a lot of advantages, especially in today’s digital age. Understanding this technology can really give you a competitive edge. This holds especially true when it comes to making sure your content appears at the top of searches. When done right, your website can obtain more traffic and leads, which ultimately can lead to higher conversion rates.  

Upgrade Your Website 

Your website needs to provide relevant information from the moment a user lands on it. Since we use mobile devices now more than desktop computers, it’s only natural that albeit a smartphone or tablet, it is Continue reading