Author Archives: Mark B

Conversion Optimization Hacks for 2019

A good digital strategy can’t succeed if it doesn’t convert. We’ve all heard about SEO, PPC, Social Media Marketing … but are you paying attention to your company’s CRO – conversion rate optimization? CRO is all about how many people become customers after engaging with your content. CRO and SEO and other digital marketing tactics go hand-in-hand, but they all require distinct practices and techniques to work properly. Continue reading “Conversion Optimization Hacks for 2019”

10 Things To Do For Marketing Success

DirectiveGroup 10 Year Anniversary

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

Alright, we are kicking off our 10-year anniversary content series with a post on 10 Things To Do For Marketing Success.

Let’s get in to it!

Know Your Customer

Successful marketing starts with an intimate understanding of your customer. What does she want? What is she trying to avoid? What keeps her up at night? These are all questions, you should know the answer. If you don’t, it’ll make communicating in a compelling way much more difficult.

If your marketing isn’t working and you didn’t take the time to get to know your customers. Start with an empathy map. It will help you quickly flesh out important insights about your customer that will make … Continue reading

Tell Stories with Your Content Marketing

I’ve made an observation. I could be wrong, but I feel like businesses and content marketers are forgoing storytelling-based content for the more popular styles of content like list post and how-to articles.

As an SEO, I assume this is because it’s easier to promote these types of content to influencers for backlinks. And that may be the case, but I caution against forgetting about the most basic way to communicate ideas and move people to take action.

While specific styles of content may be easier to promote and increase domain and page authority, visitors don’t care about any of that.

The Content Marketing Institute defines content marketing as:

“… a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. “

While it’s easy to get lost in technical marketing … Continue reading

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2017 Oct


Ep.141- How To Increase Your Sites Conversion Rate

In this episode of Actionable Marketing In Minutes we talk about: How To Increase Your Conversion Rate.

Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left.

Download our Marketing To Millennials eBook here!

Not able to listen? Why not read the episode transcript below: Continue reading “Ep.141- How To Increase Your Sites Conversion Rate”

Podcast: Play in new window | Download (Duration: 5:04 — 2.2MB) | Embed

5 B2B Webinar Secrets

webinar

Webinars have been around for years, and is still a great tool for lead generation and sales for business-to-business companies. A properly campaigned and structured webinar will put the right prospects in front of you, and give you the time to demo a product, or give prospective buyers the information they need to make a decision.

With that said, putting up a sign-up form for your webinar and telling people about your products is not enough. Many businesses to business webinars don’t work or are just boring and uninteresting.

Sorry.

In order for a webinar to work there has to be a thoughtful strategy from beginning to end. And the beginning is not the start of the webinar, but what you do before your prospects even arrive on the live date.

Below are five tips to help you get better results from your webinars:

Continue reading “5 B2B Webinar Secrets”

3 Benefits of Having Both an SEM and SEO Campaign At The Same Time

Keyword Research

Keyword research is an essential part of search-based marketing. It doesn’t matter if it’s SEM or SEO all online campaigns start with some form of keyword research. Search engine marketing is based on showing up the very moment searchers are looking for a solution. And that search is based on a keyword.

Paid advertising uses keywords to create campaigns and ad groups, and organic marketing uses keywords to optimize webpages and create content based campaigns. Both marketing channels are based on the premise of showing up for a specific keyword, phrase or topic when a person uses a search engine to find a solution.

Increase Speed and Performance of SEO

So, what then is the benefit of having both an SEM and SEO campaign running at the same time?

Continue reading “3 Benefits of Having Both an SEM and SEO Campaign At The Same Time”