The success of a coherent content strategy often depends on the performance of your blog posts. You want to provide your visitors with high quality content that they read, like and share with their peers. You want your blog readers to come back to your website in search of relevant content to gain more knowledge about their area of interest. The success of creating such highly compelling blog posts is not by any random hit and miss method but through data science. In this blog post, we discuss some of the ways in which you can use Google Analytics to generate ideas about your next blog post.
Analyzing the Content of Interest on the Website
Analyze the pages on your website which have garnered highest number of views and the pages which have high user engagement. You can see this report under Behavior > Site Content > All Pages. Continue reading “Using Google Analytics to Find Topics For Your Next Blog Post”