Even in a world where video is everywhere, some business owners still think that it’s still just a “fad”. I hate to break it to you, but video is only going to get bigger. Video is immediate, it conveys messages well, and it is very engaging. More and more users are consuming video content over written or audio, and studies have shown that users seek video content more often as well. In a recent study, it was shown that by simply including the word “video” in your email subject line, it will increase your open rate by 19%, and your CTR by a whopping 65%.
You may have some doubts, I’m sure. Video takes more time to create, it is more confusing than just writing an article.. the list goes on. This may have been the case five years ago, but in today’s hi-tech world, it is arguably easier to generate video content than any other format. If 10 year old kids are figuring out how to stream their video game and webcam to thousands of users at the same time, it can’t be that hard to make a quick video about your product or service, can it? Continue reading “Sorry folks, video is here to stay!”