Ep. 89 – Changes In Mobile Ads – PLA’s On Image Search

In this episode of Actionable Marketing In Minutes we talk about the recent change in mobile ads and how product listing ads are displaying on image searches.

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Not able to listen? Why not read the episode transcript below:

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Sorry folks, video is here to stay!

Even in a world where video is everywhere, some business owners still think that it’s still just a “fad”. I hate to break it to you, but video is only going to get bigger. Video is immediate, it conveys messages well, and it is very engaging. More and more users are consuming video content over written or audio, and studies have shown that users seek video content more often as well. In a recent study, it was shown that by simply including the word “video” in your email subject line, it will increase your open rate by 19%, and your CTR by a whopping 65%.

You may have some doubts, I’m sure. Video takes more time to create, it is more confusing than just writing an article.. the list goes on. This may have been the case five years ago, but in today’s hi-tech world, it is arguably easier to generate video content than any other format. If 10 year old kids are figuring out how to stream their video game and webcam to thousands of users at the same time, it can’t be that hard to make a quick video about your product or service, can it? Continue reading “Sorry folks, video is here to stay!”

So, what is Pokemon Go?

From time to time DirectiveGroup team members will comment on a piece of content they see online. In this post, Larry Lembcke discusses the insanely popular Pokemon Go game and this article from Inc.com that talks about leveraging the game for small businesses. 

I am sure that you have heard of Pokemon Go by now. If you haven’t, just go walk outside onto any street and wait for a few minutes. I will almost guarantee you will see someone walking by, focused intently on their phone while they wave it around and spin in circles. That person is likely hunting Pokemon!

To give you an idea, Pokemon Go currently has more active daily users than Twitter. Let that sink in. In a week they have generated more daily users than one of the largest social platforms to ever exist. 16% of all Android devices have Pokemon Go installed, and 6% … Continue reading

The Importance of Sharing

Marketing your business and spreading the word is tough enough as it is, so when it comes to getting social, most business owners and executives seem to think it is an optional endeavor necessary only for departments that have time to spare or businesses that want to seem “trendy”. Unfortunately, that is about as far from the truth as you can get in this day and age!

When it comes to social marketing, most businesses will have a few updates a month promoting some aspect of their products or offerings. This may have been enough to cut it 6-8 years ago when social media was in its infancy, but in today’s day and age, you need to do more than just stand on a box and yell at people. If you are the only person on the block standing on a box and yelling, you will stand out. It is much harder to stand out when everyone on the block is doing the same thing. You need to give people a reason to stop and listen to you, and one of the best ways to do that is social validation.

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3 Ways To Video Boosts Your Internet Marketing

We all know that video platforms like YouTube and Vimeo are monsters in the internet space. Content creators have been releasing YouTube videos for years that generate amazing value for their brand, so why can’t you jump in on this as well? Video platforms are just for amateur movie makers or mega corporations! Consider these three reasons why you should be leveraging video today:

1) Subscriptions – Most content creators are able to serialize their content and generate a userbase. These subscribers will follow your brand and watch the content you release on a continuing basis. Much like email marketing campaigns establish drips, you can do the same with your video marketing campaign. Continue reading “3 Ways To Video Boosts Your Internet Marketing”

Predictions for the future of internet marketing

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, Larry discusses the recent Forbes article by Jason DeMers highlighting 7 predictions for the future of internet marketing.

Jason DeMers recently wrote an article on Forbes highlighting 7 predictions for the future of internet marketing. I think many of his points are valid, but his prediction that competition will be reduced is a little off. Competition won’t be reduced, it will just change.  There will always be people trying to offer your goods and services for cheaper than you.

Check out his article and see what you think. Here are the talking points of his article:

  1. ‘Reality optimization’ will become a thing.
  2. Content feeds will become finely-tuned for each individual.
  3. Non-digital ads will die.
  4. Privacy concerns will reach their zenith, spawning more brands that prioritize it.
  5. Competition will

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