As we spend more time at home, viewer attention is shifting even more to online entertainment options. People are streaming on TV screens and using their mobile devices to watch their favorite shows more than ever, and that is opening additional opportunities for YouTube advertisers. Continue reading “YouTube, New Opportunities for Today”
A Redesign Checklist for You
Remember when you had your first website designed? You were excited, happy, and proud to have a digital representation of your brand. Now some time has passed and you are rebranding your company. That means you need to have a website redesign. There can be many reasons as why you need to update the look and feel of your website. This article will examine the process of starting a website redesign. But first, let’s take a look at some of those reasons that can force you to consider a redesign. Continue reading “How to Plan for a Successful Website Redesign”
In addition to well researched and optimized keywords, choosing—and continuously adding negative keywords ensures that you get the most qualified traffic based on your campaign goals. Negative keywords are one of the most powerful, and under-used, tools you have in your Google Ads campaigns. Continue reading “Negative Keywords in Google Ads”
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses a Help Guide. article by Melinda Smith, M.A., and Lawrence Robinson “Coronavirus Anxiety: Coping with Stress, Fear, and Uncertainty”.
This is definitely an interesting, and to varying degrees for each person, a stressful time people and business around the world are living in. What exactly is causing all this stress? Most likely, it’s not just one thing, other than the uncertainty of everything. Apart from words like pandemic (which most of us have heard before) and the health implication on society, there is another layer which is what keeps me awake at night. I’m referring to how this Coronavirus is impacting, mostly our clients, but all businesses. Continue reading “Coronavirus Anxiety: Coping with Stress, Fear, and Uncertainty”
The purpose of branding is to build connections
with prospective and current customers. They want to understand the who
and the what behind the company they do business with. Although they’re
making a financial investment into a company, the brand allows them to make an
emotional investment, and this drives long-term loyalty.
One would think that C-levels and their marketing teams would have the type of branding that develops loyalty in mind when sending out their marketing and ads to the masses, but there’s been a bevy of examples in the last year that prove otherwise. Below are examples of some of the most forehead-slapping, head-scratching, bewildering, “Why did they do that?!?”, and “Who approved that?!?” branding content of the last year.
But in order to protect the not-so innocent, names of companies won’t be mentioned. What will be mentioned are some of the examples, … Continue reading
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses a Forbes. article by Senior Contributor Forbes Women, Avery Blank “6 Ways Leaders Stay Focused At Work”.
At times I find it amazing that the more I must do at work, the less I seem to be able to do. Yes, it has occurred to me that much of this is due to simply not knowing where to start or time be waisted trying to figure out how to make a dent in a seemingly never-ending to do list.
Like me, do you at times lose focus at work because of feeling overwhelmed or sometimes a lack of interest? If so, the below 6 tips provided by Avery Blank will be worth your time reading. For those, who are saying … Continue reading