3 Steps to Using Automation to Keep Personalized Digital Marketing Alive

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses a Forbes. article by Forbes Councils Member, Anna Luo “3 Steps to Using Automation to Keep Personalized Digital Marketing Alive”.

Do you remember when the terms automation and machine learning were new and exciting? Or the days when you mentioned these terms that nobody knew what you were talking about? Sometimes I miss those days… Continue reading “3 Steps to Using Automation to Keep Personalized Digital Marketing Alive”

Killer Digital Marketing Tips: How To Write Ads That Convert

As most, if not all, marketers know, successful paid search campaigns, are only possible by getting the right message to the right audience at the right time. So, where do you start when your campaigns are not successful? That depends… but for this article, we will start with delivering the right message to the right person. Continue reading “Killer Digital Marketing Tips: How To Write Ads That Convert”

Making the Most out of Scripts for Your PPC Campaigns

Wondering how Google scripts can automate your business? Here is everything you need to know to get you started.

In this article we will cover:

• What is a script/ how is it used
• How to use Ad scripts
• How can scripts help improve Google Ads
• Top Google Ad Scripts Continue reading “Making the Most out of Scripts for Your PPC Campaigns”

YouTube, New Opportunities for Today

As we spend more time at home, viewer attention is shifting even more to online entertainment options. People are streaming on TV screens and using their mobile devices to watch their favorite shows more than ever, and that is opening additional opportunities for YouTube advertisers.

YouTube has the highest reach and viewing hours among ad-supported streaming services and represents a quarter of all streaming watch time across (subscription and ad-supported platforms) in the US (Comscore).

Ads on the YouTube platform are a highly effective medium to increase brand awareness and drive traffic. However, it is critical when employing YouTube Ads that a maintenance strategy is in place as new changes to the platform can both provide new opportunities and require modifying ads to maintain and increase ROI.

In fact, several new changes, available now, are designed to make advertising more effective and reach more users. Continue reading “YouTube, New Opportunities for Today”

How to Plan for a Successful Website Redesign

A Redesign Checklist for You

Remember when you had your first website designed? You were excited, happy, and proud to have a digital representation of your brand. Now some time has passed and you are rebranding your company. That means you need to have a website redesign. There can be many reasons as why you need to update the look and feel of your website. This article will examine the process of starting a website redesign. But first, let’s take a look at some of those reasons that can force you to consider a redesign. Continue reading “How to Plan for a Successful Website Redesign”