Worst Brand Blunders of 2019

The purpose of branding is to build connections with prospective and current customers. They want to understand the who and the what behind the company they do business with. Although they’re making a financial investment into a company, the brand allows them to make an emotional investment, and this drives long-term loyalty.  

One would think that C-levels and their marketing teams would have the type of branding that develops loyalty in mind when sending out their marketing and ads to the masses, but there’s been a bevy of examples in the last year that prove otherwise. Below are examples of some of the most forehead-slapping, head-scratching, bewildering, “Why did they do that?!?”, and “Who approved that?!?” branding content of the last year.  

But in order to protect the not-so innocent, names of companies won’t be mentioned. What will be mentioned are some of the examples, … Continue reading

6 Ways Leaders Stay Focused At Work

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses a Forbes. article by Senior Contributor Forbes Women, Avery Blank “6 Ways Leaders Stay Focused At Work”.

At times I find it amazing that the more I must do at work, the less I seem to be able to do. Yes, it has occurred to me that much of this is due to simply not knowing where to start or time be waisted trying to figure out how to make a dent in a seemingly never-ending to do list.

Like me, do you at times lose focus at work because of feeling overwhelmed or sometimes a lack of interest? If so, the below 6 tips provided by Avery Blank will be worth your time reading. For those, who are saying … Continue reading

Best Practices: How to Get Answers from Google Analytics Intelligence

Nowadays, businesses are moving towards machine learning solutions in order to automate the specialization of products tailored to client needs. Whether it’s a chatbot that learns from customer questions, or a system that progressively automates mundane employee tasks, machine learning provides a cost cutting technology that’s fundamentally changed the nature of business.  

Over the past couple years, the field of analytics intelligence has grown to tremendous proportions. Many companies use Google Analytics Intelligence, which refers to a set of features that utilizes machine learning in order to help business owners better understand collected data sets.   Continue reading “Best Practices: How to Get Answers from Google Analytics Intelligence”

What Does Taylor Swift Have to Do with Digital Marketing? Everything!

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from Forbes by Senior Contributor, Avery Blank “Taylor Swift’s Christmas Video: A Savvy Businesswoman’s Guide On How To Connect With People”.

I’ll admit it. When I think of people who have inspired me from a business perspective, I don’t think about the popstars my daughter listens to. Therefore, when I came across this article about Taylor Swift and her recently released music video, a Christmas song, being associated with business education, it caught my attention. Continue reading “What Does Taylor Swift Have to Do with Digital Marketing? Everything!”

Setting up Google Analytics: the Basics

As we enter the digital age, it’s become vital for businesses to develop a close understanding of their client’s unique desires, behavior, and demographics. Customer analytics is one of the most powerful signals that informs a company’s client-based interactions over time.  

Yet rather than sousing out the why of client metadata collection, we’re going to spend time getting your web analytic know-how up to speed. After all, a company’s website provides the largest pool of data-driven insight you’ll ever have — and it’s just waiting to be tapped into.   Continue reading “Setting up Google Analytics: the Basics”

Top 3 Digital Transformation Trends In Manufacturing For 2020

From time to time, team members will share their views stimulated by a piece from an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from Forbes by contributor, Daniel Newman “Top 3 Digital Transformation Trends In Manufacturing For 2020

If I had to choose one buzzword that has been consistent over the past few years, it would probably be “digital transformation”. Why? This phrase seems to be consistent year over year. Yes, in the technology, but (arguably) in the companies who adopt these new technologies.

I found Newman’s article very interesting as without saying so, Newman did a fabulous job of contradicting a popular manufacturer stereotype of being late adopters. As Newman states “It’s the manufacturing companies themselves recognizing the massive impact of connecting one’s work and processes to the IoT.” Continue reading “Top 3 Digital Transformation Trends In Manufacturing For 2020”