Artificial Intelligence is now becoming widely available and is prized for the power it has to change the way we conduct business. Unfortunately, email marketing is still akin to a crapshoot for even experienced marketers who struggle to create content that is personalized for the specific needs and behaviors of the individuals on their lists.
Thankfully, Artificial Intelligence has arrived and is more than capable of closing that gap and offering the 1 on 1 personalized feel each of us desire when we open an email. Our email campaigns no longer need to be limited by one size fits all emails which understandably suffer from dismal open and CTR rates. Someone cue the hallelujah chorus, please!
In addition, we are now able to dissect our email campaigns, identify which strategies are truly working for us and modify methods that are not performing well. This level of personalization and behavior data … Continue reading