Author Archives: Irina Boudreau

CRO Recap 2020: Challenges, Triumphs, and Expectations

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent CXL article, “The 2020 State of Conversion Optimization Report” by Bud Hennekes.

Despite its proven effectiveness and impact on growth, Conversion Optimization is still surrounded by lots of skepticism.

This relatively new discipline of marketing is grounded in experimentation methods to produce relevant data which, in turn, drives marketing decisions. CROs are still struggling with the buy-in from the decision-makers who often don’t see the value in testing the hypothesis especially when those tests fail.

In its 5th annual State of Conversion Optimization report, CXL and Convert present feedback from 399 CROs from around the world. The report covers everything from demographics and organizational structure to processes and tools. Continue reading “CRO Recap 2020: Challenges, Triumphs, and Expectations”

Let’s Talk About Voice Search and Your Website

Marketing managers and executives faced with marketing decisions should pay more attention to voice search – a hot topic in today’s world of digital marketing.

Reaching a wider audience has always been the top goal of any business, and the latest trends in search optimization make this possible. Today’s world of smartphones and interactive technology has created new challenges for digital marketing.

When Siri first appeared, it was a striking novelty in 2011. Little did we imagine that it would become a major trend in the world of digital technology.

Understanding how to integrate voice search into your SEO and a content strategy can give you an edge over your competitors. Continue reading “Let’s Talk About Voice Search and Your Website”

How to Choose the Right Web Development Agency for Your B2B Company

For a growing company like yours, the list of business priorities, challenges and ideas never ends. As you prioritize business objectives driven by market demands, emerging technologies, stiff competition and evolving customer behaviors, your website must be solid and at the same time flexible to support your online business goals.

Give Your Website the Attention It Deserves and It Will Pay You Back

Studies show that in B2B transactions 57% of the buying decision has been made before engaging with Sales. To get the highest ROI from your website, you must treat it as a key sales tool assisting the buying process. And even after you closed the sale, can your website continue to serve your customers, vendors and partners in a way that makes their life easier? Does it reassure them that they made the best decision working with you? Does it save you money by automating tasks and enhancing customer service? Continue reading “How to Choose the Right Web Development Agency for Your B2B Company”

7 Steps to Make Your Website ADA Compliant

Whether you maintain your website in-house or partner with a digital agency for your online projects, the responsibility of ensuring ADA compliance for your website ultimately falls on you.

A mandate in Title III of the ADA states that all “places of public accommodation” are required by law to remove any “access barriers” that would inhibit a person with disabilities from accessing a business’ goods or services. ADA regulations affect transportation, employment, telecommunications, public and private spaces as well as state and local governments.

A website is a public space and thus must be accessible to persons with disabilities who may be using alternative ways of navigating and consuming web content. Continue reading “7 Steps to Make Your Website ADA Compliant”

Simple Ways to Boost Conversion Rate on Your Website

What exactly is a conversion rate and what does it mean for your business? A conversion is simply an action taken by a visitor on your website or a landing page. It can be a purchase, a sign-up, a download or anything else that you consider a measure of success for a particular call-to-action (CTA). Conversions are measurable and because they are measurable, we can apply various methods to influence the effectiveness of our content and CTAs. This practice is called Conversion Rate Optimization. Continue reading “Simple Ways to Boost Conversion Rate on Your Website”

[Blog Abstract] 8 Proven Ways to Make Cold Emails Work for You

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager of Web Development, Irina Boudreau, discusses an article by Rimma Sytnik at ConversionXL, “Cold Emails: Can They Work, Or Are They Just Spam?”.

Happy New Year, friends! 2020 is upon us and we’re taking a look at one oldie-but-goodie marketing tool that is still as effective today as it was in 1978. We are talking about email marketing. Can you believe that the first marketing email was sent in 1978?!

40+ years later it’s been tried and perfected (or attempted to be) by many. In this article, we’ll focus on using emails as part of an outbound lead generation strategy.

Continue reading “[Blog Abstract] 8 Proven Ways to Make Cold Emails Work for You”