How to Choose the Right Web Development Agency for Your B2B Company

For a growing company like yours, the list of business priorities, challenges and ideas never ends. As you prioritize business objectives driven by market demands, emerging technologies, stiff competition and evolving customer behaviors, your website must be solid and at the same time flexible to support your online business goals.

Give Your Website the Attention It Deserves and It Will Pay You Back

Studies show that in B2B transactions 57% of the buying decision has been made before engaging with Sales. To get the highest ROI from your website, you must treat it as a key sales tool assisting the buying process. And even after you closed the sale, can your website continue to serve your customers, vendors and partners in a way that makes their life easier? Does it reassure them that they made the best decision working with you? Does it save you money by automating tasks and enhancing customer service? Continue reading “How to Choose the Right Web Development Agency for Your B2B Company”

7 Steps to Make Your Website ADA Compliant

Whether you maintain your website in-house or partner with a digital agency for your online projects, the responsibility of ensuring ADA compliance for your website ultimately falls on you.

A mandate in Title III of the ADA states that all “places of public accommodation” are required by law to remove any “access barriers” that would inhibit a person with disabilities from accessing a business’ goods or services. ADA regulations affect transportation, employment, telecommunications, public and private spaces as well as state and local governments.

A website is a public space and thus must be accessible to persons with disabilities who may be using alternative ways of navigating and consuming web content. Continue reading “7 Steps to Make Your Website ADA Compliant”

Simple Ways to Boost Conversion Rate on Your Website

What exactly is a conversion rate and what does it mean for your business? A conversion is simply an action taken by a visitor on your website or a landing page. It can be a purchase, a sign-up, a download or anything else that you consider a measure of success for a particular call-to-action (CTA). Conversions are measurable and because they are measurable, we can apply various methods to influence the effectiveness of our content and CTAs. This practice is called Conversion Rate Optimization. Continue reading “Simple Ways to Boost Conversion Rate on Your Website”

[Blog Abstract] 8 Proven Ways to Make Cold Emails Work for You

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager of Web Development, Irina Boudreau, discusses an article by Rimma Sytnik at ConversionXL, “Cold Emails: Can They Work, Or Are They Just Spam?”.

Happy New Year, friends! 2020 is upon us and we’re taking a look at one oldie-but-goodie marketing tool that is still as effective today as it was in 1978. We are talking about email marketing. Can you believe that the first marketing email was sent in 1978?!

40+ years later it’s been tried and perfected (or attempted to be) by many. In this article, we’ll focus on using emails as part of an outbound lead generation strategy.

Progressive Web Apps: A Way To Speed Page Load Time?

We all remember a time when using your mobile device to browse websites was needlessly painful, slow, and kludgy. Whether it’s buttons that were too small to click or text that scrolled off the side of the screen, it’s a wonder that we didn’t all give up in a collective sigh of frustration.

Nowadays, it’s painless for users to access their favorite websites and interact with mobile content. For businesses of all sizes, it’s more important than ever to provide seamless, interruption-free access to content that’s primed for clients’ ease of use. These advancements have become possible with the invention of progressive web apps.

[Blog Abstract] Applying psychological and art principles to web design

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager of Web Development, Irina Boudreau, discusses the recent article by Peep Laja at ConversionXL, “8 Web Design Principles to Know in 2019”.

There’s always something new to learn when it comes to web design. New style trends, emerging typography, out-of-this-world creatives – all of it is support exciting to observe and apply. But, we must keep in mind that a website is not a piece of art. It is a marketing engine on a mission. And that mission is to help you run and grow your business.

We all want a website that converts. So we tent do focus our efforts on boosting the conversion tactics and implementing new techniques thinking that adding another button or adding an extra paragraph of SEO-pumped copy will get us to our … Continue reading

Words, words, words... What's a marketer to do?