Author Archives: Irina Boudreau

Simple Ways to Boost Conversion Rate on Your Website

What exactly is a conversion rate and what does it mean for your business? A conversion is simply an action taken by a visitor on your website or a landing page. It can be a purchase, a sign-up, a download or anything else that you consider a measure of success for a particular call-to-action (CTA). Conversions are measurable and because they are measurable, we can apply various methods to influence the effectiveness of our content and CTAs. This practice is called Conversion Rate Optimization. Continue reading “Simple Ways to Boost Conversion Rate on Your Website”

[Blog Abstract] 8 Proven Ways to Make Cold Emails Work for You

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager of Web Development, Irina Boudreau, discusses an article by Rimma Sytnik at ConversionXL, “Cold Emails: Can They Work, Or Are They Just Spam?”.

Happy New Year, friends! 2020 is upon us and we’re taking a look at one oldie-but-goodie marketing tool that is still as effective today as it was in 1978. We are talking about email marketing. Can you believe that the first marketing email was sent in 1978?!

40+ years later it’s been tried and perfected (or attempted to be) by many. In this article, we’ll focus on using emails as part of an outbound lead generation strategy.

Continue reading “[Blog Abstract] 8 Proven Ways to Make Cold Emails Work for You”

Progressive Web Apps: A Way To Speed Page Load Time?

We all remember a time when using your mobile device to browse websites was needlessly painful, slow, and kludgy. Whether it’s buttons that were too small to click or text that scrolled off the side of the screen, it’s a wonder that we didn’t all give up in a collective sigh of frustration.  

Nowadays, it’s painless for users to access their favorite websites and interact with mobile content. For businesses of all sizes, it’s more important than ever to provide seamless, interruption-free access to content that’s primed for clients’ ease of use. These advancements have become possible with the invention of progressive web apps. 

Continue reading “Progressive Web Apps: A Way To Speed Page Load Time?”

[Blog Abstract] Applying psychological and art principles to web design

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager of Web Development, Irina Boudreau, discusses the recent article by Peep Laja at ConversionXL, “8 Web Design Principles to Know in 2019”.

There’s always something new to learn when it comes to web design. New style trends, emerging typography, out-of-this-world creatives – all of it is support exciting to observe and apply. But, we must keep in mind that a website is not a piece of art. It is a marketing engine on a mission. And that mission is to help you run and grow your business.

We all want a website that converts. So we tent do focus our efforts on boosting the conversion tactics and implementing new techniques thinking that adding another button or adding an extra paragraph of SEO-pumped copy will get us to our … Continue reading

Wake Up and Pay Attention: How to capture and Keep an Audience

In a world where brands have mere seconds to capture consumers’ attention, marketers need to find innovative ways to arrest and retain their target audience’s attention. Prior to the explosion of digital media, marketers only needed to create direct mailings, magazine and television ads to boost brand awareness and engagement. Now, with so much emphasis on multi-channel storytelling, the management of attention in marketing is crucial.

As much as we wish that consumers give our brands their undivided attention, the reality is that most consumers’ attention is severely fragmented. Brands need to face this challenge head-on, cut through the noise and make a memorable impact … all within less than 60 seconds. Continue reading “Wake Up and Pay Attention: How to capture and Keep an Audience”

[Blog Abstract] Average Position – Out with the Old, In with the New

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent article by Jess Armstrong at WordStream, “Goodbye, Average Position: Everything You Need to Know”.

It’s finally here. On September 30, 2019 Google will officially retire the Average Position metric in Google Ads and replace it with four brand new ones:

  • Top impression rate
  • Absolute Top impression rate
  • Search top impression share
  • Search absolute top impression share

Continue reading “[Blog Abstract] Average Position – Out with the Old, In with the New”