7 Must-have Metrics for Google Analytics

Google Analytics is an amazing tool that every business with a website can take advantage of. This works by collecting data on how your visitors are using your website.

BUT… simply using this tool blindly will not help you receive any insights into your audience. You need to be able to know what key analytics are related to the operations of your business, and then set goals on the analytics you want your organization to have.

Listed below are the 7 must have metrics for Google Analytics that your business needs to track and set goals for:

Traffic Source

This metric is all about how people get to your website. Are they typing in your domain directly into the browser? Have they been referred to your website from another website? Maybe it was from a social media channel? Or they found your website based on your specific Ad Words.

It … Continue reading

3 Keys to a Successful Mobile Marketing Strategy during the Holiday Season

The holiday season is defined as a time with family and friends, food, and gift giving. Throughout the year, people are always looking to find the best and most unique gifts for their loved ones, but are you reaching these consumers before they make their purchasing decisions?

Google reported that 64% of smartphone shoppers turned to mobile search for ideas on what to buy before heading into stores. Now more than ever it is vital that your company includes mobile marketing as apart of your marketing strategy.

To maximize your holiday sales, you need to be able to present your product via their mobile device months in advance of the holiday season. Here are 3 simple keys for a successful mobile marketing strategy that your company should implement throughout the year to ensure a successful holiday season:

  • Mobile Friendly Website

Starting off with the basics, you would think that this … Continue reading

How To Incorporate SMS/MMS Into Your Business Strategy?

What is SMS/MMS?

In the mobile marketing industry, SMS/MMS are one of the powerful yet underutilized tools businesses use to connect with their customers.

For those of you who don’t know what SMS and MMS stand for:

  • SMS stands for Short Message Service which includes text messages with a size limit of 160 characters.
  • MMS stands for Multimedia Messaging Service, which is commonly referred to as a picture message. Unlike SMS, there is no data limit to this type of message.

In a study done by SharePoint about Conversational Advertising, they discovered that 90% of all text messages sent are read within the first 3 minutes of being delivered. Having a direct form of marketing/advertising to a customer that almost guarantees immediate attention is unheard of. Businesses no longer have to fight for billboard, TV or website ad space because they can already have your attention on the screen that … Continue reading

Marketing Automation Software Comparison – Infusionsoft vs Hubspot

Marketing Automation software is essential for companies looking to streamline, automate, and measure their marketing task. Marketing Automation Software can help companies with:

  • Email marketing
  • Campaign Design
  • Landing Pages
  • Prediction/Scoring
  • Lead Management
  • CRM Integration
  • Social Marketing
  • Marketing Analytics

This software has the application to be a company’s center for their marketing efforts. It’s the all-in-one tool that can increase a company’s operational efficiency and grow revenue faster. Through automation, companies can streamline their process of generating qualifying leads, nurturing leads, manage campaigns, and measuring their marketing efforts.

Companies who chose to implement a Marketing Automation Software within their system reap the benefits of what a whole marketing team from a software.

There are several options when it comes to what Marketing Automation Software a company can chose for their business, and in this article, we are going to go over Infusionsoft and Hubspot, the feature differences, pricing and the customer … Continue reading

3 Reasons to Invest in Marketing Automation System

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If you have ever asked yourself, “What can a marketing automation system do for me and my business?” Then you’re not alone. Businesses across the globe, both small and large, have asked themselves that same question.

Here’s a different question, “Are you generating new leads consistently?”

If you are, how are you communicating with them?

Do you have a system that moves a new lead to a new customer, and then from a new customer to a brand evangelist?

There are many reasons to invest in a marketing automation system, but the major benefits vary, depending on your current marketing activity and goals.  The universal benefit is marketing automation allows you to build relationship with customers based on their interest.

With a Marketing Automation System, you:

Save time with Automated Task

Constant and tedious communication with customers and leads no longer has to be typed out and sent individually per … Continue reading

Basics of Inbound Marketing – 4 Fundamental Tips

With the rise of digital media, inbound marketing techniques allow interested customers to actively find your company through search, social media and referrals.

A Buyers’ Market

There is still a space and a need for outbound marketing but the personal touch of inbound marketing and building relationships is where most businesses can benefit most. After all it is no longer a seller’s market but rather a buyer’s market now.

With inbound marketing your leads have done their research and are looking for answers to their questions (problems). If your business has an online presence, with multimedia content such as e-books, videos, podcast and blogs, you can capture your leads’ attention when they are seeking solutions.

Know Your Audience

Placement of your content in the right place at the right time to engage the hard to reach target audience is equally important. Being active where your audience are seeking answers, such … Continue reading