Google Analytics is an amazing tool that every business with a website can take advantage of. This works by collecting data on how your visitors are using your website.
BUT… simply using this tool blindly will not help you receive any insights into your audience. You need to be able to know what key analytics are related to the operations of your business, and then set goals on the analytics you want your organization to have.
Listed below are the 7 must have metrics for Google Analytics that your business needs to track and set goals for:
This metric is all about how people get to your website. Are they typing in your domain directly into the browser? Have they been referred to your website from another website? Maybe it was from a social media channel? Or they found your website based on your specific Ad Words.
It … Continue reading