Powerful Local Search Strategies for Small Businesses

Small businesses with a local physical address are reliant on local SEO to grow their business and help expose their brand to more potential customers. In the last few years, the growth in mobile search has resulted in a big boost in local search volumes. A lot of these search queries include state name or the city and sometimes even specific neighborhoods and area codes. Local SEO has undergone many transformations through all of last year but the fundamental ranking factors remain more or less the same. Local businesses still have a much better chance of ranking higher locally than a nationwide company, with a properly optimized site that feeds Google with all the right information. Here are a few pointers on what inbound marketers and small businesses can do to design an effective local search strategy to help them dominate the rankings. Continue reading “Powerful Local Search Strategies for Small Businesses”

Top Metrics To Manage Your eCommerce Customer’s Journey

Why are some ecommerce businesses so incredibly successful and others aren’t? What’s the secret that the successful businesses know?

Metrics.

Information? Yes, that’s correct. Knowing what’s working and what isn’t when it comes to the marketing and promotional decisions made for a business is crucial. Without that knowledge, a business is likely wasting a good deal of time and money because they have no idea if their efforts are beneficial or not. Without that knowledge, there’s no chance that the success of that business can be improved upon.

And just having the data isn’t sufficient. Wise marketers must know what to look for and how to use it. There are thousands of metrics available out there yet only a few present the true state of a business’s success and the insights needed to make changes that lead to real growth.

The cycle for the successful ecommerce business follows this path:… Continue reading

Ecommerce Trends To Know For Holiday Season 2018

If you are an owner or manager for an Ecommerce website, then planning for the holiday season 2018 needs to become one of your top concerns. In 2017, shoppers spent over $108.2 billion representing a 14.7 percent increase over the year earlier. With less than a 4.0 unemployment rate, average wage levels staying even with last year and consumer sentiment averaging 95 points, the 2018 holiday season may be another record-breaker. Therefore, it is time to lay out your online advertising plan.

Be sure that you are ready as early as possible to greet the online holiday shopper. There is no reason to believe that shoppers will not be looking for deals before Black Friday. In 2017, online sales on Black Friday grew by 32 percent over 2016.

While the percentage may not necessarily rise that high in 2018, the number of shoppers who are shopping at Ecommerce sites on … Continue reading

Why Testimonials are Important

A testimonial is a written or recorded statement that supports your company’s credibility and level of expertise. When testimonials and reviews are correctly executed, they increase responses for a business. Testimonials from your customers play a critical role in the presence of your business as well. Any time you have a positive interaction with a customer and they express an interest in your business offerings, that is a good time to ask them for a testimonial. Testimonials are not only about selling your product or services, they are also about your successful, positive interactions with people.

The important role testimonials and reviews play:

If you can assemble a group of people who want to rave about you, you build credibility. Credibility is important in a business because people tend to believe what other people believe. This concept is incredibly important when it comes to marketing.

Remember that testimonials are not … Continue reading

Dynamic Multichannel Content Marketing to Build Brand Awareness

B2B multi-channel marketing is typically executed across multiple touchpoints, including both online and offline channels, in order to reach new audiences. But it certainly does not imply having a presence everywhere; rather it is about being relevant in terms of customer experience and messaging in all the channels that a customer expects to find you. Many companies still find it a challenge to keep up with expanding media consumption habits and integrate marketing efforts across different marketing points to effectively build brand awareness and reputation.

The Importance of Multi-channel Marketing for B2B Businesses

Today we consume a huge amount of digital media daily across mobile, tablets, laptops, desktops, and other devices, such as an internet protocol TV (IPTV). And with mobile usage time projected to rise over the next few years, it will cut down time spent on desktops and laptops and even television. So brands have to align their … Continue reading

How Can Recruiters Use Social Networks to Attract Top Talent?

Social media sites like LinkedIn, Facebook, Twitter and a few others have become huge players in creating a holistic recruitment process. Most people find it convenient to hang out on social media sites online to communicate and interact with each other and a vast majority of employees use social networks to research companies and potential job opportunities. Online recruiting provides companies an opportunity to find and make connections with quality candidates, many of whom would frankly remain undiscovered through traditional sources.

Engaging people who are already connected to your brand on social media and have a demonstrated interest in your company, or the industry in general, can help portray your company positively, especially when it comes to the hiring process. Besides the passive marketing of your company, recruiters now message prospects directly, post jobs in social network groups and find talent through online connections. So let’s look at how you … Continue reading