Notable Character and Qualities of a Great Leader

A lot of content has been written about various skillsets good leaders possess. The Internet is chocked full of opinions from just about everyone. Millions of dollars have been made from the sales of hundreds of thousands of books on this topic.

Briefly, a few online opinions I stumbled upon include: be fearless and inspirational, use vision and values, create the right culture, listen, remain visible, be authentic and transparent, learn from failure, etc.

In preparation for this blog, I knew I did not want to follow the pack and add to the litany of titles, such as 9 Characteristics of an Epic Leader or 8 Top Characteristics of a Great Leader. I did not want to focus on the capabilities and competencies of a great leader. Maybe that is a blog to be written on another day. Today, I wanted to focus more on what is behind those acquired skillsets. I want to consider the character and qualities that is the foundation of the makeup of a heroic leader.

In other words, I want to talk about the ‘who’ and not the ‘do.’ After all, character makeup is how and what skills are built upon. Continue reading “Notable Character and Qualities of a Great Leader”

A Satisfied Customer Is a Loyal Customer

customerFeedbackObtaining, measuring and successfully using data gleaned from customer feedback is invaluable for any business. You need to know your customers are satisfied. A satisfied customer is a loyal customer. A loyal customer will not only continue to buy from you, but will tell all her friends and colleagues just how wonderful you are.

Conversely, an unsatisfied customer is not and will not.

Why Is Customer Feedback Important?

Customer feedback serves as a guide in product or service development and other decision-making processes. For example, you could learn a better way to improve your company’s customer support systems. Or you might discover a product that will fill a void and create a brand new revenue stream for your company.

You probably already know the importance of customer feedback, but the sticking point for most of the companies that contact us is figuring out exactly what type of information is useful … Continue reading

Are You a Leader or a Follower?

From time to time, DirectiveGroup team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Bobbi comments on an article posted on Entrepreneur, Are You a Leader or a Follower?

As one who has had many managers throughout her career, I must say, not many have impressed. When I came across this article, it stimulated a little reflection.

I have worked at DirectiveGroup for only six months, and recognized almost immediately this place is like none other. Personal excellence is not only expected, it is the norm. The bar is set very high and everyone strives to reach it, both individually and as a team.

As I read this article, which pointed out that you don’t have to be in a leadership role to be a leader, I realized everyone at DirectiveGroup is a leader. It’s either an innate trait or … Continue reading

How Do Demographics and Psychographics Work Together?

Market Segmentation with Demographics and Psychographics
demographics-psychographics

Today, consumers are getting bombarded with advertisements. They simply don’t have time to read, much less respond to, every ad fired their way. They are more diverse, complicated and they expect more than ever before. They respond best to ads that speak, or resonate, on a personal basis to who they are.

Effective market segmentation allows you to focus on this subset of prospects that have the greatest potential of becoming, and staying your customers. With market segmentation, you are better able to more precisely meet the needs of your potential customers, which in turn will improve your profitability. Continue reading “How Do Demographics and Psychographics Work Together?”

The Psychology of Color in Marketing and Branding

Below is a shared viewpoint stimulated from a piece by an industry contributor. Here, content writer and project manager, Bobbi Parke, discusses the article, “The Psychology of Color in Marketing and Branding” by Gregory Ciotti, Marketing Strategist and Contributor at Entrepreneur.com http://www.entrepreneur.com/article/233843

colorPencilsAs a project manager, I am on a constant quest to increase my knowledge as to what makes for the most successful websites. I’ve been on a color exploration for quite some time now.

I found this article and others like it to be quite interesting because in my experience so few people take into consideration the intangible. The intangible includes just about anything we cannot see and is oftentimes unquantifiable.

As I research the importance of color – specifically in regards to website design – I find this to be the case with the study of color, too. There exist many contradictory findings and theories within the color studies that have been done. There simply is not enough information gleaned from studies to back up one theory over another. But, that is no reason to discount the importance of color psychology. Continue reading “The Psychology of Color in Marketing and Branding”

The Psychology of Color in Marketing and Branding

Below is a shared viewpoint stimulated from a piece by an industry contributor. Here, content writer and project manager, Bobbi Parke, discusses the article, “The Psychology of Color in Marketing and Branding” by Gregory Ciotti, Marketing Strategist and Contributor at Entrepreneur.com http://www.entrepreneur.com/

colorPencilsAs a project manager, I am on a constant quest to increase my knowledge as to what makes for the most successful websites. I’ve been on a color exploration for quite some time now.

I found this article and others like it to be quite interesting because in my experience so few people take into consideration the intangible. The intangible includes just about anything we cannot see and is oftentimes unquantifiable.

As I research the importance of color – specifically in regards to website design – I find this to be the case with the study of color, too. There exist many contradictory findings and theories within the color studies that have been done. There simply is not enough information gleaned from studies to back up one theory over another. But, that is no reason to discount the importance of color psychology. Continue reading “The Psychology of Color in Marketing and Branding”