Author Archives: Alexandra Sciocchetti

Google Algorithm Updates: Expertise – Authority – Trustworthiness Matter

Ranking high in search engine results is about more than just keywords. You’ll get better digital marketing results when you keep abreast of the constantly changing landscape of SEO. That’s how you can stay at the top of the search rankings – or at least not get blindsided by the Google Algorithm. As anyone who’s ever tried to stay up to date with Google’s constantly evolving algorithm and adjust their marketing efforts accordingly can tell you, it isn’t easy. 

Here is everything you need to know to understand the context and a few tips that can simplify your path to improving your SEO results. 

 Quality content is more important than ever 

Google released its 160-page Search Quality Evaluator Guidelines in late 2015. A quick read through the guidelines tells us that Google ranks quality content among the top three page-quality factors. 

 On August … Continue reading

[Blog Abstract] One Marketer’s Take on Facebook’s Clear History

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Paid Advertising Strategist, Alexandra Sciocchetti, discusses the recent Martech Advisor article, “Ready to Be Forgotten: How Marketers Must Prepare for Facebook’s “Clear History” by Kazu Takiguchi, Founder and CEO.

We recently published a blog detailing the Facebook’s new Clear History feature (read it here). 

Continue reading “[Blog Abstract] One Marketer’s Take on Facebook’s Clear History”

Cognitive Fluency: The Psychology Secret to Higher Conversions

Every day, prospects and customers pass judgement about your products or services based on presentation. To develop new leads or build customer loyalty, getting your brand’s message right is crucial, especially for new businesses.

But to persuade a customer to do something, you need to know how to approach them in a way that makes them want to buy or share their information.

What is cognitive fluency?

In the most basic form, cognitive fluency is ease in which information is processed. Does the task feel difficult? Was the information easy to understand? Successful digital marketing is all about how we make our target audience feel – we want to use cognitive fluency to effect decision making.

When it comes to driving online conversions, long gone are the days of cluttered landing pages and annoying pop-ups. Instead, we’re now in the era of minimalism and letting the user call the shots.… Continue reading