You may consider stealing your competition’s customers to be a little cheeky. But, did you know General George Patton Jr.’s favorite saying is said to be, “Audacity, audacity, always audacity.” You’ve got to be audacious to get your share of the pie.
Your job is to capture their customers’ attention and then prove you’re better…and better for them.
But first, you need to understand a little bit about customer motivation.
Did you know that over half of what we do every day is nothing more than a habit – an impulsive behavior done with hardly any thought at all? A product or service that is habitually used is called a hook. A hook has four parts: a trigger, an action, a reward and an investment. If your product can satisfy a potential customer’s need and transport them through a hook’s parts faster, you may be able to get them to use your product instead of the product they are used to.
That’s why Wal-Mart has experienced such success. It allows customers to purchase just about anything – including eye glasses and insurance – all under one roof. Wal-Mart shoppers are able to save a lot of time and get their errands finished in no time at all.
People also crave an experience that is more rewarding or satisfying. If your product can elicit an unexpected feeling, you may have yet another chance to capture a customer.
Continue reading “Quick & Easy Ways to Snag Your Competitions’ Customers”
