Creating and marketing videos for your brand or business is a great way of getting noticed today in both YouTube and Google search. YouTube makes the ideal host for all your companies’ video content as it ensures your product, service or mission gets watched and shared by more visitors. YouTube is presently the second largest search engine processing more than 3 billion searches monthly. With 800 million unique users monthly on the YouTube site and over 900 million hours of video watched each month, it is a huge traffic source. YouTube is a Google produce (Alphabet Inc.) so YouTube videos … Continue reading “4 Tips To Optimize Videos For YouTube Search”
This article discusses the role demographics plays in social media and external forces as they related to the success of marketing campaigns.
Whether you are only now starting your business, or if you’ve been around a little while, chances are you are following one of two courses of action when it comes to selling your product or your service. You may be one who thinks simply because you have an offering your customers will come. After all, you reason, “I’ve got a good thing here. No doubt customers will break down my door and step over one another just to get to it.” So, you’re putting little-to-no energy or resources into your marketing efforts. If you haven’t yet noticed, the response is … Continue reading “Why and How to Identify your Target Market”
What do you believe to be your biggest marketing challenges for 2016? If you could minimize or eliminate all of your challenges by making one change, would you?
When it comes to digital marketing, don’t assume you know what will or won’t work. Start with what you know, but continuously test new tactics, using an integrated approach that is unique for every client, location, and demographic.
Obtaining, measuring and successfully using data gleaned from customer feedback is invaluable for any business. You need to know your customers are satisfied. A satisfied customer is a loyal customer. A loyal customer will not only continue to buy from you, but will tell all her friends and colleagues just how wonderful you are. Conversely, an unsatisfied customer is not and will not. Why Is Customer Feedback Important? Customer feedback serves as a guide in product or service development and other decision-making processes. For example, you could learn a better way to improve your company’s customer support systems. Or you … Continue reading “A Satisfied Customer Is a Loyal Customer”
The volatility of the global marketplace; the economy, terrorism, political corruption, corporate scandals, scam artists, and more have left us feeling uncertain, unsafe and not knowing who to trust anymore. People only want to buy from companies that have credibility and can meet expectations. People they trust! Both character and competence are vital to trust and sustained success. The Better Business Bureau (BBB) tagline is appropriately, “Start With Trust”. Does your website have credibility? Do your prospective clients trust you? There are 2,000,000 search inquiries on Google every minute! When an interested prospect finds you online and clicks to your … Continue reading “Trust and Credibility…Critical in Today’s Marketplace”
Your Website Doesn’t Convert, Where Is It Really Failing? You have seemingly endless possibilities for determining how your website is performing. There are hits, visits, length of time on page, bounces, and many more measurements. But assuming you don’t have endless hours to look at data you may be wondering what numbers matter. The short answer is…it depends. It depends on the type of website. But I’ll point out a few of the Key Performance Indicators (KPIs) that can help you measure the effectiveness of your website with quantifiable and actionable results. Key Performance Indicators – More Is Not Always … Continue reading “The Great Performance Shuffle – Part 3”
Just as technology continues to shift and evolve, so do people’s preferences for how they consume content when considering a purchase. According to a recent study of decision-makers and executives considering a technology purchase, the preference for paper-based material such as brochures and data sheets continue to decline – down 11 percentage points from 2010 to 2011. The study seems to validate the idea that people are overwhelming turning toward online content for purchasing decisions. Online content comes in many forms, but here’s what studies are showing to be the hottest trends for content distribution. Website Is King The one … Continue reading “5 Keys For Influencing Purchasing Decisions”
If you are building a website or redesigning your old one, you should consider building a database driven website. Most people think that only “large” websites should be database driven, but even the smallest website could benefit. Database driven sites give you easy access to your website’s content which can reduce support and maintenance costs. They also allow for a much richer, interactive user experience. What Is A Database Driven Website? In order to understand database driven websites, you must first understand the difference between a static website and a dynamic website. A static website has its content stored on … Continue reading “Why You Should Consider A Database Driven Website”