Top Metrics To Manage Your eCommerce Customer’s Journey

Why are some ecommerce businesses so incredibly successful and others aren’t? What’s the secret that the successful businesses know?

Metrics.

Information? Yes, that’s correct. Knowing what’s working and what isn’t when it comes to the marketing and promotional decisions made for a business is crucial. Without that knowledge, a business is likely wasting a good deal of time and money because they have no idea if their efforts are beneficial or not. Without that knowledge, there’s no chance that the success of that business can be improved upon.

And just having the data isn’t sufficient. Wise marketers must know what to look for and how to use it. There are thousands of metrics available out there yet only a few present the true state of a business’s success and the insights needed to make changes that lead to real growth.

The cycle for the successful ecommerce business follows this path:… Continue reading

Is your Content Marketing Strategy Working?

Without Google Analytics to measure your content marketing strategy, you won’t have enough information to make informed decisions. Anyone can lets. Google Analytics not only tells you how many people are coming to your site, but which keywords they used to arrive there. It will let you know where most of your traffic is coming from and also what platforms need to be supported more. For instance, you might be getting a sizable portion of your traffic from smartphones, in which case it would be a good idea to make your content mobile-friendly.

Quality Content is Even More Important than Before

With the Hummingbird and Panda Google updates, the need for quality content has only increased. Content needs to be informative, engaging, and also seeks to please Google and visitors alike. Instead of less content, more is needed to make an impression with Google, however, too much of the same … Continue reading