Consumer Search Behavior You Can Profitably Act on Today

Do you know the benefits of consumer search insights? As a marketer, manager, or marketing executive, you should understand the importance of adjusting your search marketing strategy to the realities of online search behavior. The consumer search behavior insights that you can profitably act on today include investing more time and resources in SEO, focusing SEO efforts on Google search, and creating better content for the keywords that you are targeting. Oh, and don’t forget to target trending phrases such as “best” or “near me.” Continue reading “Consumer Search Behavior You Can Profitably Act on Today”

Rich Snippets | A CEO’s Introduction to Increased Click-through

An essential component of SEO success is the underutilized function of rich snippets to generate more site traffic from the SERPs (search engine results pages) by improving the appearance of the listing, providing more information to the user, and increasing page visibility.

All search results compete for user attention. An attractive search snippet on the second position can get as many or more clicks as a poorly presented first result.

What are Rich Snippets?
A rich snippet is a small summary of the data that a user can expect to find on a webpage. They are microdata — HTML coded bits of information that make it easy for search engine crawlers to inherently infer from your website without having to click through to the result.

Rich snippets extract additional information, like photos, ratings and author information from your website to display in the search results, in addition to the typical … Continue reading

Rich Snippets: An SEO Strategy to Improve Your Website’s SEO Performance

Search Engine Optimization (SEO) strategies change regularly as search engines like Google continue to modify their algorithms to improve results. And businesses care about quality website traffic, with improved click-through rates for search results that impact the bottom line. An essential component of SEO success is the underutilized function of rich snippets to generate more site traffic from the SERPs by improving the appearance of the listing, providing more information to the user, and increasing page visibility.

What are Rich Snippets?

A rich snippet is a small summary of the data that a user can expect to find on a webpage. They are microdata — HTML coded bits of information that make it easy for search engine crawlers to inherently infer from your website without having to click through to the result. Rich snippets extract additional information, like photos, ratings and author information from your website to display in the … Continue reading

3 Benefits of Having Both an SEM and SEO Campaign At The Same Time

Keyword Research

Keyword research is an essential part of search-based marketing. It doesn’t matter if it’s SEM or SEO all online campaigns start with some form of keyword research. Search engine marketing is based on showing up the very moment searchers are looking for a solution. And that search is based on a keyword.

Paid advertising uses keywords to create campaigns and ad groups, and organic marketing uses keywords to optimize webpages and create content based campaigns. Both marketing channels are based on the premise of showing up for a specific keyword, phrase or topic when a person uses a search engine to find a solution.

 Increase Speed and Performance of SEO

So, what then is the benefit of having both an SEM and SEO campaign running at the same time? Continue reading “3 Benefits of Having Both an SEM and SEO Campaign At The Same Time”

How to Disrupt Customer Thinking For Greater Consideration and Higher Conversions

outside the box words on product boxWhat would you say if you knew that your potential customers were nearly 60% of the way through the purchase process before they ever engage with sales?  A study from CEB Marketing Leadership Council indicates just that.  Customers start their due diligence by looking at third party websites, referring to colleagues or other customers, and by using other sources other than the vendor’s website.  This begs the question: how do you disrupt customers who are already 60% of the way to their purchase decision in order to become an option in their consideration set?

There are really two ways to approach this quandary.  You could pull out all the bells and whistles when the buyer finally decides to engage with you and/or you can find a way to get out in front of them much earlier in the process before they are fully entrenched in their thinking.

Bells and WhistlesContinue reading

3 Essential Lessons Digital Marketers Can Learn From Corn

I’ll be the first to admit it is almost unfathomable to imagine any lesson can be learned from a corn stalk, yet lessons that could be describes as essential for digital marketers. None the less, it is true. Before, I discuss these three lessons, I will tell you my corn cob story.

Growing up in Wisconsin, one thing I could depend on every year was that if the corn stalks were knee high by the fourth of July, by September there would be no shortage of corn on the cob. Even if the stalks were not knee high in July, I was always confident there would be an abundance of corn on the cob sometime in the fall.

3 lessons for digital marketing agencies.
When considering a digital marketing strategy, think about me.

Most people will agree that in order for corn to grow, its seeds need to be planted in fertilized soil and receive … Continue reading

4 Ideas for an Effective Manufacturing Website

Manufacturing Website

Standing out from your competitors and drawing the right visitors to your manufacturing website can be a challenge. The online market is crowded and your competitors are just a mouse click away. However, your site is a cornerstone of your online presence. It represents your corporate identity and may be the first point of contact between you and your customers. That is why creating an effective site that connects with your visitors is critical.

When you are developing an effective manufacturing site, you should begin by considering four key issues: how to drive traffic to your site, how to engage your visitors, how to solve your customers’ problems, and finally, how to connect with your visitors and capture their information.

How to Draw Traffic to Your Site

You may have the most beautiful website on the Internet, but if no one knows how to find you or who you are, … Continue reading

One in a Billion—Why Building a Website Isn’t Enough

online-marketing-optionsBy the end of this year, there will be more than one billion websites on the Internet. That’s one billion competitors vying for the time and attention of potential customers. While a powerful, user-friendly site still serves as the foundation for any solid online presence, increasing competition online, regardless of the industry you’re in, requires you to do more than simply build a site and hope customers reach out to you. In order to drive visitors to your site, you have to employ a host of tactics, including…

Search Engine Optimization

Search engines such as Google and Bing strive to index most web pages to provide users with the best search information possible. However, your site’s presence on these engines isn’t enough to drive organic search engine traffic to you. Your search engine ranking, or where your site appears in a list of search results, is crucial to driving … Continue reading

SEO Methods Are Evolving But Will Always Be Necessary

 

Search engine optimization (SEO) methods are evolving at a massive rate to meet the challenges of having a web presence in today’s highly competitive digital age. In turn, such SEO strategies as tracking and measuring results via Google analytics and link building are now mainstream optimization methods that every website owner desires to boosts “hits.” While the goal is to produce improvements in Internet traffic and engagement by users, there is also a desire to be found on Google and other search engines when a name, product or service is desired.

SEO will never die and here’s why

When it comes to SEO methods today, there is a view from leading information marketing professionals those efforts to boost organic search results will continue to drive SEO services online. In fact, today’s website owners want much more out of their SEO services than just getting more “hits.” The savvy website … Continue reading