Small businesses with a local physical address are reliant on local SEO to grow their business and help expose their brand to more potential customers. In the last few years, the growth in mobile search has resulted in a big boost in local search volumes. A lot of these search queries include state name or the city and sometimes even specific neighborhoods and area codes. Local SEO has undergone many transformations through all of last year but the fundamental ranking factors remain more or less the same. Local businesses still have a much better chance of ranking higher locally than … Continue reading “Powerful Local Search Strategies for Small Businesses”
Do you experience a certain level of confusion when it comes to the myriad of marketing terms? How about something as simple as the difference between the term ‘marketing’ and ‘advertising?’ You’re not alone. A good many use various related terms interchangeably. But, although they are similar, they refer to different actions. It’s a good idea to distinguish the difference in order to communicate effectively with others in your organization and to better comprehend the nuances of your marketing strategies and activities. While researching, I discovered the perfect analogy for this topic at Free Management Library. There, the writer cited … Continue reading “Marketing Definitions 101”
When it comes to digital marketing, don’t assume you know what will or won’t work. Start with what you know, but continuously test new tactics, using an integrated approach that is unique for every client, location, and demographic.
I was speaking to a prospective client this past week and he said, “we definitely need to increase our conversions and our bounce rate is over 90%!” First reaction, YIKES! that is a really high bounce rate; no wonder they are not getting any conversions. As I started to explore and ask some questions of my expert team members, I learned a few things. Just so we are all on the same page, Google Analytics defines Bounce Rate as the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with … Continue reading “Why Should You Care About Your Bounce Rate?”
By applying principles of neuroscience to online marketing, you will increase your effectiveness, usability and ROI.
A press release can be a powerful way to distribute content outside of your usual channels. Optimizing your press releases for search engines will make them easier to find, thus increasing the visibility of your content. A good press release will also contain links to key pages on your website: when the release is distributed and posted on various blogs and websites, you’ll instantly gain a solid set of quality backlinks. Let’s look at a few ways you can ensure your press release is optimized for the search engines. Choose the right topic to publicize: Keep in mind that a … Continue reading “Tips to Creating Search-Friendly Press Releases”
If you got an email with this subject line, you are not alone. Don’t be fooled, they don’t know anything about you.
Is the term Search Engine Optimization (SEO) confusing? Are you not really sure what it means? SEO can be very complex and hard to understand or explain. I was enlightened this past week when Zain, our Director of SEO, simply explained that website SEO is just like a book. A light bulb went on in my head and I thought; “Now that is an easy way to explain the concept of SEO”. A book and SEO have much more in common than you think and it makes very logical sense. SEO can sometimes be hard to explain and complex to … Continue reading “What Does Website SEO And A Book Have In Common?”
Most small-to-medium sized businesses don’t think much about press and publicity. They operate under the belief that it’s for larger businesses. The truth is that larger businesses would never have gotten where they are if they hadn’t had press and publicity when they were smaller. The web has changed the rules and now you don’t have to be a Fortune 500 company to benefit from press and publicity. In fact, a few strategic steps can allow you to enjoy two major benefits from one well-crafted press release. The Evolution of the Press Release In the days before the Internet was … Continue reading “Press Releases – Two Major Marketing Benefits for the Price of One”
Last week a large number of changes to the way Google ranks and displays search results was rolled out. Many Search Engine Optimization specialists have focused on one piece of the update, codenames “Venice”, and have not looked at the 39 other parts. When you categorize the list of updates you will start to see an interesting trend. Many of the other parts of this update actually dovetail with the Venice update, making it even easier for small websites to compete than many SEOs realize. The Venice Update – Making General Searches Local To understand why Venice is more powerful … Continue reading “More Than A Just Venice – The February 2012 Update To Google”