In the United States, more consumers than ever before are turning to the internet to snag their favorite items without having to head to a retail store. While millennials make up the largest group to buy consumer goods online, older shoppers are quickly catching up to this trend. If you are trying to capture shoppers, then it is important to understand how they shop.
Here are some key takeaways into reaching consumers looking for basic goods. Continue reading “Why U.S. Shoppers of CPG Everyday Items Do or Do Not Buy From You”