How Businesses Can Use Bots As Part Of Their Facebook Marketing Strategy

The next technology revolution has already arrived in the form of Artificial Intelligence. For marketers and businesses, it offers more flexibility, deeper insights on consumers based on faster data retrieval, the ability to automate tasks and also vast improvement in customer service with fewer human interventions. In fact by 2020, 80% of brands will be using chatbots for customer service and interactions. Continue reading “How Businesses Can Use Bots As Part Of Their Facebook Marketing Strategy”

7 Tips to Using Google Trends More Effectively

10 years ago it seemed as if Google Trends was the answer to every marketing question. However, recently Google Trends seems to be a last thought. Why? I’m not sure, but I would guess that it has to do something with the shiny new technology tools that are pouring out of the woodwork. Personally, I think Google Trends is currently underrated and should be a top tool used by companies.

Google Trends is a unique and useful tool for content writers to keep track of what people want to know about. It is also invaluable to executives watching their brand health or marketers analyzing consumer interests for the purposes of content creation. Unfortunately, even when used, those using this tool only scratch the surface of the wealth of information Google Trends offers.

Here are seven tips to use Google Trends more effectively.

  1. Dig deeper into trending topics

Google Trends now … Continue reading

SEO Trends to Create an Excellent Online Presence

seo-trends-2015In the world of internet marketing and blogging, social media and SEO, nearly everything can change in a day. A key component in excellent online marketing is to make sure you keep up with the trends. When you do this, you can build a superb online presence and keep ahead of the curve to ensure your business or organization’s continued success.

In terms of search engine optimization (SEO), a trend that continues to change and be improved upon is that of conversational phrase searches. This particular aspect of driving business to your site is critical. The way a question is phrased, along with the way the search engine picks up on keywords, are important points to note. Is a whole phrase searched as a conversation, or are particular words within the phrase, keywords, being searched individually? Keep up with the updates in the varying search engines in order to keep … Continue reading