Manufacturers: Get Social With Millennials

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By now you must be asking yourself, how can I integrate these online platforms into our marketing, in order to reach my growing target audience, Millennials? Wonder no more. We’ll walk you through how to get social so you can focus more on the increase of your business.

As you’ve previously learned, in, what you need to know, it is extremely important to reach out and communicate with this Millennials demographic while they are still in their youth, to help cement a connection that is certain to mature as they age. By establishing a brand advocacy now, you’ll help keep the business of tomorrow’s affluent consumer, Millennials.

Social media allows this generation to explore, create and share their interests with a growing network of friends, family and even strangers, and that’s an appeal that has kept this new communication platform a hot commodity.

Where To Be Seen

It is … Continue reading

The Millennial Generation: What You Need To Know

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By now, you’ve been introduced to your biggest customer, Millennials and connected the dots on How To Win Millennials Over.

Today, we’ll focus on peeling another layer in the Millennials’ mind, to include their way of life. As a B2B company, not only must you understand who Millennials are as well as learn what their purchase behavior is all about, but what will make or break your campaign and ad messaging is the connection you make with this generation directly; by speaking their language and behavior with your product/service.

What Matters Most

Millennials value their time, just like any generation but they measure success by their social network stance, work/life balance and fitness. Fitness trends are changing and it’s partly due to this generation’s take on what health means. Understand that for Millennials, good health isn’t a simple gym workout routine, this generation prefers outdoor excursions, hiking, mountain climbing, … Continue reading

How To Win Millennials Over: Connect the Dots

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Millennials don’t like to be marketed to.

Yes, you heard right. If you’re a company who is looking to connect with and acquire a majority market share portion of this generation’s attention and support; you’ll have to rethink your strategy.

So the question becomes, what do Millennials do differently that forces us to reshape our online marketing strategy? Everything.

The Buying Process.

Let’s begin with how Millennials like to shop online. Millennials have reshaped the face of marketing, by introducing and requiring the focus to be towards online and mobile marketing. But, the medium isn’t the only challenge B2B companies and manufacturing brands are facing. The sales cycle and sales funnel has also varied to accommodate Millennials’ online shopping habits.

With the rise of wish lists and save to cart tools, Millennials are notably using these tools to cyber window shop. Millennials are savvy researchers whom will look into a … Continue reading

Manufacturers: Meet Your Biggest Customer, Millennials.

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If you’re a company looking to increase revenue in the next decade, it is a must that you pay great attention to Millennials. Wonder why? In 10 years, this generation will make up 75% of the workforce. In fact, 46% of potential B2B buyers are Millennials. If you don’t think you need to know them now, think again.

An industry sector that doesn’t get enough digital marketing play are manufacturers. In this digital age, no industry can afford to stay behind on how to maximize their revenue and increase profits through digital marketing. Your customers are in the online space, all day long, and are seeking to connect with you. Why not meet them where they like to be seen, and begin forming a strong relationship? Companies of all sizes and types have found great success with digital marketing, and it’s time manufacturers caught up.

The Why

Millennials will search … Continue reading