Do you know the benefits of consumer search insights? As a marketer, manager, or marketing executive, you should understand the importance of adjusting your search marketing strategy to the realities of online search behavior. The consumer search behavior insights that you can profitably act on today include investing more time and resources in SEO, focusing SEO efforts on Google search, and creating better content for the keywords that you are targeting. Oh, and don’t forget to target trending phrases such as “best” or “near me.” Continue reading “Consumer Search Behavior You Can Profitably Act on Today”
Podcasts have long gone mainstream, with subscriptions to podcasts crossing 1 billion long back in 2013 and over 67 million men and women being monthly podcast consumers. Monthly listeners have grown steadily through 2017 from 21% to 24% year over year. Unfortunately only about 6% of online marketers have warmed up to producing podcast content. The on-demand audio format of podcasts makes it ideal for reaching people even when they aren’t sitting at their computers, unlike video content. Businesses can reach out to more people and more often through podcasts even when they are working out at the gym, running, driving to work or working around the house. Podcasting doesn’t just develop your brand and establish you as experts in your industry; it also helps start meaningful conversations with potential and existing customers. More amazingly nearly 63 percent of podcast listeners made a purchase based on something recommended during … Continue reading
The holiday season is defined as a time with family and friends, food, and gift giving. Throughout the year, people are always looking to find the best and most unique gifts for their loved ones, but are you reaching these consumers before they make their purchasing decisions?
Google reported that 64% of smartphone shoppers turned to mobile search for ideas on what to buy before heading into stores. Now more than ever it is vital that your company includes mobile marketing as apart of your marketing strategy.
To maximize your holiday sales, you need to be able to present your product via their mobile device months in advance of the holiday season. Here are 3 simple keys for a successful mobile marketing strategy that your company should implement throughout the year to ensure a successful holiday season:
- Mobile Friendly Website
Starting off with the basics, you would think that this … Continue reading
You may consider stealing your competition’s customers to be a little cheeky. But, did you know General George Patton Jr.’s favorite saying is said to be, “Audacity, audacity, always audacity.” You’ve got to be audacious to get your share of the pie.
Your job is to capture their customers’ attention and then prove you’re better…and better for them.
But first, you need to understand a little bit about customer motivation.
Did you know that over half of what we do every day is nothing more than a habit – an impulsive behavior done with hardly any thought at all? A product or service that is habitually used is called a hook. A hook has four parts: a trigger, an action, a reward and an investment. If your product can satisfy a potential customer’s need and transport them through a hook’s parts faster, you may be able to get them to use your product instead of the product they are used to.
That’s why Wal-Mart has experienced such success. It allows customers to purchase just about anything – including eye glasses and insurance – all under one roof. Wal-Mart shoppers are able to save a lot of time and get their errands finished in no time at all.
People also crave an experience that is more rewarding or satisfying. If your product can elicit an unexpected feeling, you may have yet another chance to capture a customer. Continue reading “Quick & Easy Ways to Snag Your Competitions’ Customers”
However, it’s not the marketing plans that will make companies stand out in 2016, but rather it will be the marketing strategies. Here are the tops 5 reasons why to focus on strategy as a way to build your business.
- Strategies take into account interdependence of systems and channels. Building business is about giving the right information at the right time. Sometimes this happens on the marketing side, and sometimes on the sales side. The point is, these systems are no longer discreet, and are greatly dependent on each other. To further complicate things, there are dozens of sources people go to for information, and you must be present wherever your target audience is. A strategy takes all of this into account.
From time to time, LocalDirective team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Kim comments on an article posted by Matt Lawson, Director, Performance Ads Marketing at Google – 2015 Holiday Trends – Shopping Moments Are Replacing Shopping Marathons.
It’s no secret that over the past several years, advancements in mobile technology have reshaped the purchasing cycle for consumers from the initial thought through the final decision. Even though most advertisers agree that the trends in mobile advertising will impact holiday shopping, many advertisers are not clear on the exact impact or what they can do about it.
In this article, Matt Lawson answers these questions and provides analytical data regarding the mobile impact of holiday shopping throughout the year.
Below you will find few key points discussed in the article.
People no longer wait for big shopping days like … Continue reading
I was speaking to a prospective client this past week and he said, “we definitely need to increase our conversions and our bounce rate is over 90%!” First reaction, YIKES! that is a really high bounce rate; no wonder they are not getting any conversions. As I started to explore and ask some questions of my expert team members, I learned a few things.
Just so we are all on the same page, Google Analytics defines Bounce Rate as the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page.)
Your bounce rate is driven by so many different variables and honestly it depends on the goals and other KPI metrics that have to be considered along with what you are trying to achieve!
If your goal is to drive phone calls in a fast sales situation, the … Continue reading
Standing out from your competitors and drawing the right visitors to your manufacturing website can be a challenge. The online market is crowded and your competitors are just a mouse click away. However, your site is a cornerstone of your online presence. It represents your corporate identity and may be the first point of contact between you and your customers. That is why creating an effective site that connects with your visitors is critical.
When you are developing an effective manufacturing site, you should begin by considering four key issues: how to drive traffic to your site, how to engage your visitors, how to solve your customers’ problems, and finally, how to connect with your visitors and capture their information.
How to Draw Traffic to Your Site
You may have the most beautiful website on the Internet, but if no one knows how to find you or who you are, … Continue reading
Prior to starting an online marketing agency in the mid-2000s, I was a business strategist, first for one of the top consulting firms, and then later for a smaller, more focused company. My grounding is in business intelligence but my heart has always been in marketing. Well over a decade ago, I worked with Fortune 50 companies, and what my company brought to them was a unified blend of technologists and business strategists. The value of this was that there’d be no strategy developed that was not technologically feasible, and that technologists, once understanding the business strategy, would be able to suggest new technology solutions that wouldn’t have come to mind had we followed the then-common linear process of strategy first, technology solutions second.
That approach really resonated with me. And, as we worked with some of the world’s largest companies on technology-based solutions, I saw the fruitfulness … Continue reading
According to a recent study by Boston Consulting Group, the United States manufacturing sector has been making huge strides in the last 5 years to become more competitive in the global manufacturing space. According to this study, in 2004 manufacturing cost 14% less in China than in the United States. AS of January 2014, that gap had narrowed to 5%. The study also concluded that by 2018, manufacturing will cost less in the United States than in China.
While this is exceptional news for US manufacturers, it means that domestic competition is going to increase, and the already changing market is going to shift in the way it does business.
The Old World Is Passing – The New World is Dawning.
Whether we’re talking early supply chain manufacturers, or lower chain distributors, the landscape of manufacturing is changing. According to the 2013 Digital Use In The Industrial Sector report from … Continue reading