How To Start A Podcast For Your Business

Podcasts have long gone mainstream, with subscriptions to podcasts crossing 1 billion long back in 2013 and over 67 million men and women being monthly podcast consumers. Monthly listeners have grown steadily through 2017 from 21% to 24% year over year. Unfortunately only about 6% of online marketers have warmed up to producing podcast content. The on-demand audio format of podcasts makes it ideal for reaching people even when they aren’t sitting at their computers, unlike video content. Businesses can reach out to more people and more often through podcasts even when they are working out at the gym, running, … Continue reading “How To Start A Podcast For Your Business”

3 Keys to a Successful Mobile Marketing Strategy during the Holiday Season

The holiday season is defined as a time with family and friends, food, and gift giving. Throughout the year, people are always looking to find the best and most unique gifts for their loved ones, but are you reaching these consumers before they make their purchasing decisions? Google reported that 64% of smartphone shoppers turned to mobile search for ideas on what to buy before heading into stores. Now more than ever it is vital that your company includes mobile marketing as apart of your marketing strategy. To maximize your holiday sales, you need to be able to present your … Continue reading “3 Keys to a Successful Mobile Marketing Strategy during the Holiday Season”

Quick & Easy Ways to Snag Your Competitions’ Customers

  You may consider stealing your competition’s customers to be a little cheeky. But, did you know General George Patton Jr.’s favorite saying is said to be, “Audacity, audacity, always audacity.” You’ve got to be audacious to get your share of the pie. Your job is to capture their customers’ attention and then prove you’re better…and better for them. But first, you need to understand a little bit about customer motivation. Did you know that over half of what we do every day is nothing more than a habit – an impulsive behavior done with hardly any thought at all? … Continue reading “Quick & Easy Ways to Snag Your Competitions’ Customers”

Why Should You Care About Your Bounce Rate?

I was speaking to a prospective client this past week and he said, “we definitely need to increase our conversions and our bounce rate is over 90%!” First reaction, YIKES! that is a really high bounce rate; no wonder they are not getting any conversions. As I started to explore and ask some questions of my expert team members, I learned a few things. Just so we are all on the same page, Google Analytics defines Bounce Rate as the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with … Continue reading “Why Should You Care About Your Bounce Rate?”

4 Ideas for an Effective Manufacturing Website

Standing out from your competitors and drawing the right visitors to your manufacturing website can be a challenge. The online market is crowded and your competitors are just a mouse click away. However, your site is a cornerstone of your online presence. It represents your corporate identity and may be the first point of contact between you and your customers. That is why creating an effective site that connects with your visitors is critical. When you are developing an effective manufacturing site, you should begin by considering four key issues: how to drive traffic to your site, how to engage your … Continue reading “4 Ideas for an Effective Manufacturing Website”

Three Reasons You Need A Marketing Technologist. Now.

Working in the digital world, it has always been a no-brainer that my clients’ greatest effectiveness will be when marketing strategies deliver solutions that are rocket-fueled by technology. I see, day in and day out, year over year, the differences between companies that have taken the technology-supported approach, as compared to those who haven’t made those same choices. Technology, implemented to support well-thought out strategies, has always won, hands down.