DirectiveGroup 10 Years – What Has Changed

““The only strategy that is guaranteed to fail is not taking risks.” — Mark Zuckerberg, founder, Facebook While it has been a joy and a pleasure to participate in the growth and development of DirectiveGroup over the last ten years, I have experienced it as one of those strange time warps in which time seems to have sped by and at the same time to have crept by very slowly. It is incredible to believe it has been so many years since we launched DirectiveGroup (née LocalDirective). I’ve been asked and lately have been pondering: what has really changed and … Continue reading “DirectiveGroup 10 Years – What Has Changed”

From Ad To Conversion – Gaining Transparency On Visitor Behavior

The digital real estate, your web site needs constant fine tuning so that it can attract substantial business from online consumers. While getting new traffic to your site through online advertising is not that difficult, it is what visitors do once they’re on your site that is of utmost importance. If you are not clued in on what is happening on your site, then it is impossible to get better results online. Have you heard of the old saying “you can’t manage what you don’t measure.” It still holds true today. Business owners and marketers have been trying to track … Continue reading “From Ad To Conversion – Gaining Transparency On Visitor Behavior”

Dynamic Multichannel Content Marketing to Build Brand Awareness

B2B multi-channel marketing is typically executed across multiple touchpoints, including both online and offline channels, in order to reach new audiences. But it certainly does not imply having a presence everywhere; rather it is about being relevant in terms of customer experience and messaging in all the channels that a customer expects to find you. Many companies still find it a challenge to keep up with expanding media consumption habits and integrate marketing efforts across different marketing points to effectively build brand awareness and reputation. The Importance of Multi-channel Marketing for B2B Businesses Today we consume a huge amount of … Continue reading “Dynamic Multichannel Content Marketing to Build Brand Awareness”

Reasons You Should Use Video For Your Social Media Marketing

Video marketing can work in tandem with Social Media as brands look for new opportunities to engage and interact with their audience. Nearly 100 million hours of video content are watched every day on social networks. Video is the content type of choice for most consumers because of its ability to deliver what they want, when and how they want it. Unsurprisingly, Mark Zuckerberg predicted video to be “a megatrend on the same order as mobile.” Moving images are all set to claim the largest share of the Internet traffic pie by the end of the decade so realistically businesses … Continue reading “Reasons You Should Use Video For Your Social Media Marketing”

LinkedIn’s New Feature – Native Video

From time to time LocalDirective team members will comment on a piece of content they see online. In this post, Erin Haynes discusses LinkedIn’s new native video and this article from Social Media Today that talks about the Tech Titans new roll out. I know you must be familiar with YouTube and Facebook videos by now. People look up videos every day and can find endless amounts of entertainment and content. On Tuesday, LinkedIn launched a new app so that its hand-selected group of Influencers can create and share short videos directly to the app’s news feed. It’s the first … Continue reading “LinkedIn’s New Feature – Native Video”

3 Email Marketing Mistakes That Drive Your Subscribers Away

Email marketing is here stay. It has been around for a couple of decades and is not going anywhere. Email marketing has become so important that businesses rely on it as it play a stake is the success or failure of an online business. Most online marketers focus on building a large email list. The bigger the list, the more the conversions. If your old subscribers keep leaving your list quickly, adding new subscribers won’t help if that is the case. Keeping that in mind, here are 3 mistakes that will drive your subscribers away. 1. Spamming Your Subscribers According … Continue reading “3 Email Marketing Mistakes That Drive Your Subscribers Away”

Ad Extensions: Introduction – Getting the Most Value out of Your Marketing Dollars

Even when companies create ads that offer something unique and valuable to their prospects, this message is often overlooked as the ads themselves blend in with the all the other ads. Let’s face it. Who really takes the time to read and digest every description in every ad before clicking?

How To Track Your Tradeshow ROI

From time to time, LocalDirective team members will share their views on a piece by an industry thought leader. Here, Vicki comments on an article in Marketing Profs How to Track Your Tradeshow ROI by Peter Symonds. Last month I posted a blog article Where Should I Spend My Marketing Dollars…Tradeshows or Online Marketing?   I spoke about having the best of both the real and virtual world as nothing replaces the human interaction that occurs during a tradeshow.  A planned integration of digital support for your tradeshow will assure a strong ROI.  The first step to understanding your ROI is … Continue reading “How To Track Your Tradeshow ROI”