Blog Abstract: How To Rock Social Media

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent article by Annie Crowford at Adobe, “What You Need to Know About Social Media in 2018″.

In this article, the author gets to the nitty-gritty of social media content with the help of three experts: Sue Zimmerman on Instagram, Mari Smith on Facebook and Peg Fitzpatckir on Pinterest. While the article was written last year, the points made here are very much relevant and applicable in 2019.

The path to success on social platforms starts with rich visual content and engaged consumers. Social media is all about connections. You must focus on genuine conversation and shares if you want to keep your posts from being buried in the feeds. But your highest ROI will come from purposeful engagement. So how do you engage with your followers? Continue reading “Blog Abstract: How To Rock Social Media”

How Small Businesses Can Get Started on Instagram

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses a Sprout Social article by Dominique Jackson,“ 12 Ways to Use Instagram for Small Businesses.”

Instagram is the 4th most downloaded app in the US yet 76% small businesses owners are not using it to market their company. Dominique Jackson at Sprout Social wrote a great blog last month on 12 really great ways that small businesses can use Instagram to promote their products and services. It all starts with making sure that you’re set up on the platform correctly. When you partner with a strong marketing agency they can usually help you through this step. As Jackson points out, this is truly a critical step. If it’s not done correctly it can be costly and … Continue reading

Front and Center with Instagram Stories

Whether you have a marketing team or you’re a sole entrepreneur, by now you’ve heard the buzz around Instagram stories, the new rival to Snapchat. There are many blog articles out there that explain the pros and cons and the differences between the two. Yet, we are here to tell you why your business should be at the front and center of this newly released feature by Instagram.

Every industry is capable of performing well on a visually focused platform such as Instagram, many businesses make their presence on such a platform valuable to their consumers, which in turn becomes revenue generating.

Instagram is often used as a visual escape for most of its users. Users of this platform escape into other lives through the use of imagery. Whether the topic is travel, family, products, nature, children, etc – a user relishes in connecting and escaping with these curated images.

So where do you come in?

Businesses have such a great advantage online these days. In a world where consumers crave relatability, transparency, and human connection, you are encouraged to bring your brand directly to your target audience in a way that just wasn’t possible a decade ago. Continue reading “Front and Center with Instagram Stories”