DirectiveGroup 10 Years – What Has Changed

DirectiveGroup 10 Year Anniversary

““The only strategy that is guaranteed to fail is not taking risks.”

— Mark Zuckerberg, founder, Facebook

While it has been a joy and a pleasure to participate in the growth and development of DirectiveGroup over the last ten years, I have experienced it as one of those strange time warps in which time seems to have sped by and at the same time to have crept by very slowly. It is incredible to believe it has been so many years since we launched DirectiveGroup (née LocalDirective). I’ve been asked and lately have been pondering: what has really changed and what has not changed in the last 10 years? And … that question has set me to thinking.

Changes in the Digital Environment 

Well, for one thing, digital marketing is almost unrecognizable from the form in which it existed when we started our digital marketing agency. Options have proliferated and … Continue reading

From Ad To Conversion – Gaining Transparency On Visitor Behavior

The digital real estate, your web site needs constant fine tuning so that it can attract substantial business from online consumers. While getting new traffic to your site through online advertising is not that difficult, it is what visitors do once they’re on your site that is of utmost importance. If you are not clued in on what is happening on your site, then it is impossible to get better results online.

Have you heard of the old saying “you can’t manage what you don’t measure.” It still holds true today. Business owners and marketers have been trying to track and understand what users are up to on their websites since websites first came about. Being able to understand statistical metrics such as unique visitors on your site, how long they are on your site for to what pages they are landing on and leaving from, etc. is great but … Continue reading

Reasons You Should Use Video For Your Social Media Marketing

Video marketing can work in tandem with Social Media as brands look for new opportunities to engage and interact with their audience. Nearly 100 million hours of video content are watched every day on social networks. Video is the content type of choice for most consumers because of its ability to deliver what they want, when and how they want it. Unsurprisingly, Mark Zuckerberg predicted video to be “a megatrend on the same order as mobile.” Moving images are all set to claim the largest share of the Internet traffic pie by the end of the decade so realistically businesses should already be looking at creating far-reaching video marketing campaigns. Continue reading “Reasons You Should Use Video For Your Social Media Marketing”

How To Start A Podcast For Your Business

Podcasts have long gone mainstream, with subscriptions to podcasts crossing 1 billion long back in 2013 and over 67 million men and women being monthly podcast consumers. Monthly listeners have grown steadily through 2017 from 21% to 24% year over year. Unfortunately only about 6% of online marketers have warmed up to producing podcast content. The on-demand audio format of podcasts makes it ideal for reaching people even when they aren’t sitting at their computers, unlike video content. Businesses can reach out to more people and more often through podcasts even when they are working out at the gym, running, driving to work or working around the house.  Podcasting doesn’t just develop your brand and establish you as experts in your industry; it also helps start meaningful conversations with potential and existing customers.  More amazingly nearly 63 percent of podcast listeners made a purchase based on something recommended during … Continue reading

How to Target Audience with B2B Facebook Ads?

While search is always considered as a great way for reaching as many visitors as possible, Facebook is also an effective way for attracting the audience who are interested in buying the products and/or services you’re offerings, however, they may not be aware that you exist there.

Facebook ads are generally used for B2C purposes, but you can run B2B ad campaigns to achieve the growth of your business, as those ad campaigns have also started performing well on this social networking website. Running an ad campaign on Facebook is an excellent way for bringing your brand in front of your target audience, helping you to expand your business visibility and increase the ROI.

Wondering how to generate quality leads with B2B Facebook ads? Look at the below given points:

Lookalikes

Despite the business you’re mainly involved into, lookalike target audience is likely to perform better and exceptionally well than … Continue reading

Understanding Your Top Marketing Challenges For 2016

Each year, you hear marketers talk about how technology has changed the way companies reach and convert their target market. And, every year I agree.

However, in my 25+ years of marketing, I’ve never seen so many changes in the marketing world as I have witnessed last year. If I had only 1 word to describe digital marketing in 2015, it would have to be roller-coaster.

Interestingly, even with the constant change in the digital landscape, especially around mobile, display and the rise of the social web, there are still a few marketing concepts that have withstood the test of time: perpetual and memorable branding, creative and enticing content, and the need to understand your target market and convert them to customers.

Even though these marketing concepts have been around since the beginning, it’s only been in the last 15 years or so, since the era of digital marketing, that … Continue reading

3 Essential Lessons Digital Marketers Can Learn From Corn

I’ll be the first to admit it is almost unfathomable to imagine any lesson can be learned from a corn stalk, yet lessons that could be describes as essential for digital marketers. None the less, it is true. Before, I discuss these three lessons, I will tell you my corn cob story.

Growing up in Wisconsin, one thing I could depend on every year was that if the corn stalks were knee high by the fourth of July, by September there would be no shortage of corn on the cob. Even if the stalks were not knee high in July, I was always confident there would be an abundance of corn on the cob sometime in the fall.

3 lessons for digital marketing agencies.
When considering a digital marketing strategy, think about me.

Most people will agree that in order for corn to grow, its seeds need to be planted in fertilized soil and receive … Continue reading

Mobile Impact on Holiday Shopping Marathons

From time to time, LocalDirective team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Kim comments on an article posted by Matt Lawson, Director, Performance Ads Marketing at Google – 2015 Holiday Trends – Shopping Moments Are Replacing Shopping Marathons.

It’s no secret that over the past several years, advancements in mobile technology have reshaped the purchasing cycle for consumers from the initial thought through the final decision. Even though most advertisers agree that the trends in mobile advertising will impact holiday shopping, many advertisers are not clear on the exact impact or what they can do about it.

In this article, Matt Lawson answers these questions and provides analytical data regarding the mobile impact of holiday shopping throughout the year.

Below you will find few key points discussed in the article.

People no longer wait for big shopping days like … Continue reading

Trust, Character and Building An Enduring Brand

Trust - Jim Kissane LI

The team at LocalDirective regularly engages in learning together in the form of a ‘Book Club’ for which we all read and discuss a business book. We try to do this once a quarter, reading and discussing one chapter each week. Even though it is a sizable investment in time, we think it is a good investment because we are a committed ‘learning organization’ and we think it helps build our culture. Both are incredibly important to us.

This quarter, we are reading The Seven Habits of Highly Effective People by Stephen Covey. I read this book (gulp) a couple of decades ago, and as is the hallmark of all good books, some of the ideas have become incorporated into who I am. Yet I did look at the book with a critical eye to make sure it met the criteria of a ‘Book Club’ book. Mainly because of the … Continue reading