Chatbots: A Bane or a Blessing?

 Chatbots: A Bane or a Blessing? 

New tech always attracts those who believe in the power it delivers, along with doubters who refuse to think a ‘better mousetrap’ is even possible. This is especially true when it comes to Chatbots, as it has been one of the most discussed topics among internet marketers, at least in the last year. 

Have you ever visited a website, opened their “live chat” box for immediate support, then shortly thereafter, come to realize you were speaking with one of the recent, trendy forms of artificial intelligence? Odds are if you do much online, this experience is one that’s not a stranger to you. 

More and more brands today are utilizing Chatbots to help lower overhead, answer questions, and streamline their operations. However, not everyone agrees it is a truly valuable addition to the marketing mix. Which means there’s a roadblock. 

In order to assist Continue reading

Creating A Memorable Experience For Mobile Search

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Johanna Mateo, discusses ways your brand can take advantage with mobile search, “How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers?”

What strikes me the most about this article is the importance placed on the customer. Many times, brands focus so much on who they are, what they are selling, and how much of it can they sell that they don’t place enough focus on how to better serve their customers online. And as we all know, mobile search is an ever-increasing way for a lead to find you.

Continue reading “Creating A Memorable Experience For Mobile Search”