What do you believe to be your biggest marketing challenges for 2016? If you could minimize or eliminate all of your challenges by making one change, would you?
Effective marketing in this age of ‘digital disruption’ is still about telling the story of an enduring brand that is built by a company that has both character and competence.
Remember those jingles that used to get stuck in your mind? Did you learn what these have to teach about effective branding?
Who are you? Do people really know what you do? See the world through your customers’ eyes. What sets you apart from your competitors? There are an infinite number of choices. Do enough customers really know what products and services you bring to market in order to achieve your growth targets? Has your company, products, services, target audience and/or competitors evolved and changed over your decades in business? How do potential new customers know you’ve changed? How do they know you are different now? How do they know you are better? Take a look at all your marketplace touch points….signage, … Continue reading “What Is Brand?”