Artificial Intelligence: How AI Will Boost Marketing in 2019

Still in its formative years in the marketing realm, artificial intelligence (AI) is developing and growing at an exponential rate. Over half of all current marketers use AI in some way in their campaigns with another 27% planning to learn more about it or implement it within the next couple of years. The use of AI marketing is growing.

While it’s hindered slightly by a decided lack of education and transparency pertaining to its implementation, many see its potential value in the analysis, data collation, and customer service which makes AI trends the ones to watch in 2019.

AI Trends to Watch For in 2019

  1. Helping Humans, Not Replacing Them

When thinking of artificial intelligence in marketing, many go directly to the notion of AI as replacing human involvement in different areas of marketing like customer service. After giving it some thought, one comes to realize that AI can certainly … Continue reading