Lessons Learned: #AlexFromTarget

If you have been paying attention this week, you will know that a picture of a young man working at Target, Alex, has been going viral.

#alexfromtarget has really taken Twitter by storm this week, and it is amazing what having the right connections can do to influence people.

As we are watching this young man now grapple with what is fame, we can learn some things about marketing.

#1 Real life is still awesome…share it!

This all started with a simple picture of this young man working at Target. It appears he did not even know his picture was being taken; he was just doing his job. Rather, this was just a real guy, with a mediocre picture taken in a real setting.

What this tells us is that for the right audiences, … Continue reading