Artificial Intelligence: How AI Will Boost Marketing in 2019

Still in its formative years in the marketing realm, artificial intelligence (AI) is developing and growing at an exponential rate. Over half of all current marketers use AI in some way in their campaigns with another 27% planning to learn more about it or implement it within the next couple of years. The use of AI marketing is growing.

While it’s hindered slightly by a decided lack of education and transparency pertaining to its implementation, many see its potential value in the analysis, data collation, and customer service which makes AI trends the ones to watch in 2019.

AI Trends to Watch For in 2019

  1. Helping Humans, Not Replacing Them

When thinking of artificial intelligence in marketing, many go directly to the notion of AI as replacing human involvement in different areas of marketing like customer service. After giving it some thought, one comes to realize that AI can certainly … Continue reading

Is your data working for you… or are YOU working for your data?

We live in the age where information and data analysis has become key to good business practice. The goal is simple: Gain understanding of precise attribution, in a timely fashion, to learn which marketing campaigns lead to higher conversions and lower acquisition costs.

What is true attribution?

True attribution is the holy grail for digital marketers. Many say it is the most pressing issue today.

Attribution ensures that you can learn from your data and every unique visitor’s content consumption pathway beginning at their first contact all the way through to conversion.

The usual outcome most marketers are mired in instead?

A virtual avalanche of data, much of which is incomplete, out of date and/or insignificant. Working through this overwhelming amount of data to find something clear and actionable can take weeks of valuable time better spent elsewhere.

Without full and “true attribution” marketers are at a loss on what … Continue reading