Podcasts: When is it a good time to start a new one?

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Social Media and Content Marketing, Michelle Keyser, discusses a podcast  by Jerod Morris and Jon Nastor,“ When Is the Right Time to Start Another Podcast?”

As you may know, we have a podcast called Actionable Marketing in Minutes.  This podcast gives listeners tips and tricks that you can put into action immediately.  It’s a rather successful podcast and we’re proud of it.  But I am not here today to tell you about Actionable Marketing in Minutes.  I want to comment on some of the things that Jerod Morris and Jon Nastor discuss in their podcast on When Is the Right Time to Start Another Podcast?

The hosts say that knowing whether or not it’s time to add a new show isn’t about the potential of the shows success but whether or not you have a true plan for it and whether you can execute on it.  You need to visualize the new show and be ready for the undertaking that comes along with creating podcast shows.  This is great advice.  If you don’t do this you end up watering down the successful show you worked hard to build and end up with two mediocre podcasts rather than one super great one.