Market, Market, Market!

Are you trying to figure out how to get more customers for your business? You keep spending money and trying different things but nothing seems to work. The answer…keep persistently trying to contact people online, offline, above the line, below the line…did you know that you have to reach 3-4 times more people and leave an impression 7-9 times before you establish a relationship and close! Now that is a lot of people and a lot of impressions. You might ask yourself, how am I ever going to do that? You need to reach out to thousands of people just to get to your top 100 prospects that you communicate with in conversation. The answer is the INTERNET!! Businesses will not thrive, let alone survive without using the internet for marketing. It is the most essential channel of media distribution today, mission critical. Talk about affordable, there is so much … Continue reading

Welcome to the LocalDirective Blog!

Welcome to LocalDirective’s Grow Your Online Presence Blog, which will be focused on helping you to grow a powerful online presence for your business.  Each month, LocalDirective team members or our guest bloggers will post articles that (hopefully) will provide a shred of insight on topics of interest and/or point you to authoritative sites for more information.  Our topics will span from converting customers that come to you from online marketing, to methods for developing powerful visual impact, to social media methods and community building.  And everything in between.

The core of our focus, however, will always be on how to grow a powerful online presence.  At a foundational level, there are three factors of utmost importance:

1) A comprehensive website that supports the buying process for purchasers of all of your offerings.  Notice that we did not say ‘the selling process.’  While they are obviously parallel processes – … Continue reading