How Digital Video Habits Are Changing & How Marketers Should Adapt 

There’s something magical about good video content — especially if you can find that perfect balance between entertainment, education, and persuasion.

Like that one time you were supposed to be working and you spent two hours watching cat videos, viral challenges, and the latest dances. Those are the kind of videos that prompt you to share a link to all of your Facebook friends and Twitter followers.

That is the precise reason why I love engaging videos — they somehow manage to cut through all the noise that exists online, and make you laugh, cringe, and sometimes cry about the things that happen in our lives.

But what’s the secret to creating a video that really grabs your ideal audience’s attention? If you’re interested in digital marketing and keeping abreast of what’s new so you get better performance, read on. We’re sharing the most important trends impacting video marketing today.… Continue reading

[Blog Abstract] Technology: Saving Lives

From time to time, team members will share their views stimulated by content from an industry thought leader or news article. Here, our Project Manager, Meghan Wier, discusses the recent BBC article describing a life saving drone delivery of a kidney to a patient in need.  “Life-saving kidney delivered by drone” 

In this article we are introduced to new technology now in an experimental phase for delivering human organs for transport.

A drone has successfully delivered a kidney  – the first of its kind delivery – and the benefits of this type of transport are numerous. Drones are cheaper to operate than a full flight crew, drones are able to move more freely in airspace and organs can potentially reach receiving patients with less cost and potential risk to others. Every second counts in organ transplant surgery and this … Continue reading

[Blog Abstract] Instagram Keeps Making Strides Toward Becoming a Prominent E-Comm Platform

From time to time, team members will share their views stimulated by content from an industry thought leader or news article. Here, our Project Manager, Irina Boudreau, discusses the recent e-commerce developments on the ever-popular Instagram social platform. The original article, “Instagram unveils curated @shop account to showcase online merchants”, was written by Rober Williams for RetailDive.

Over the past year, Instagram has taken several steps toward becoming a driving e-commerce market place. The Explore tab now has a dedicated shopping channel; the Collection tab allows users to save products from Stories, posts, and videos. There’s a Shop tab on business pages which showcase a brand’s merchandise. It’s most recent addition is the @shop account which uses curated shopping content to highlight the emerging brands. Continue reading “[Blog Abstract] Instagram Keeps Making Strides Toward Becoming a Prominent E-Comm Platform”

Immediate Ways To Get New Value From Thank You Pages

When you think of your website, what comes to mind? Easy navigation, eye-catching graphics, powerful images and solid content, right? The thank-you page never even comes to your mind. In fact, many times it’s overlooked completely.

Since not every lead is ready to make a purchasing decision, it’s important to let even potential customers know you appreciate them stopping by. But how do you establish a good rapport and maintain a trusting relationship with visitors who contacted you through your website?

It’s easy; show gratitude. Your thank-you page can serve as a great first step for nurturing your leads and can help you identify the true reasons why they contacted you in the first place. Continue reading “Immediate Ways To Get New Value From Thank You Pages”

5 Things You Should Do Immediately After Writing a Business Blog Post

You have just poured your heart and soul into creating the perfect blog post for your website. You have found beautiful graphics to illustrate your major points. You have posted it to your website. Now, you have just a few more tasks to check off your list because no blog post can be considered complete until you have promoted it. After all, you want the world to know about the business blog that you have just created.

When you think about business-to-business blog promotion there are several different factors that you need to keep in mind. Think about how you are going to connect your blog to various groups like shareholders, executives, and lower-level management who will be using the product. Double check that you have included data-driven charts and graphs as they are vital to blog marketing. Think about how you are going to keep your blog promotion going … Continue reading

How Hospitality Marketers Can Increase Customer Loyalty

Loyalty occurs when a customer feels so h4ly about your hospitality company that other choices are almost never considered. These customers often start referring to your organization as their restaurant, hotel or entertainment venue. Loyal customers tell managers when problems occur expecting that they will be resolved. These customers have an emotional attachment to the organization, and they are the ones who come back often, spend more and should create a majority of a company’s revenue. The digital marketing team plays an important role in moving customers from satisfied to loyal. Here are some ways that hospitality marketing can increase customer loyalty.

Increased Customer Service

Hurried travelers want to be able to easily reach customer service when a problem arises. The key lies in offering customers as many ways to reach a representative that is equipped to handle problems in as possible. Chat and text features allow travelers in noisy … Continue reading

[Blog Abstract] Digital strategy: The four fights you have to win

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent McKinsey Quarterly article, “Digital strategy: The four fights you have to win” by Tanguy Catlin, Laura LaBerge and Shannon Varney.

This article starts off boldly, “Yesterday’s tentative approaches won’t deliver; you need absolute clarity about digital’s demands, galvanized leadership, unparalleled agility, and the resolve to bet boldly.” Their main point is that most successful corporations ultimately decay into incrementalism as a strategic approach and this – unfortunately – will not cut it when digital has the potential to disrupt a business down to its core. The sad reality is that it is usually a newcomer to an industry that has the risk appetite to take the bold, yet necessary, moves.

To battle this problem, this article suggests four remedies. These are the … Continue reading

Conversion Optimization Hacks for 2019

A good digital strategy can’t succeed if it doesn’t convert. We’ve all heard about SEO, PPC, Social Media Marketing … but are you paying attention to your company’s CRO – conversion rate optimization? CRO is all about how many people become customers after engaging with your content. CRO and SEO and other digital marketing tactics go hand-in-hand, but they all require distinct practices and techniques to work properly. Continue reading “Conversion Optimization Hacks for 2019”

Social Media Marketing 2019 Predictions  

The savvy marketers, managers and marketing executives at mid-size companies have already started looking into new digital marketing innovations that can help improve performance this year. In 2019, now more than ever before, your approach to social media marketing can make or break the business almost immediately and have a residual impact on earnings for the foreseeable future.

Social Media 2019 Predictions

  1. Continued Focus on Privacy and Transparency

The main catalyst impacting social media in 2019 may stem from the privacy and transparency issues associated with the Russian hack of the 2016 elections. The 2018 Edelman Trust Barometer report found that 60 percent of the consumers worldwide no longer trust social media companies. This underlying fact effects how social media companies and marketers will advertise to consumers in 2019.

2. Continued Emphasis on Brand Safety 

Companies should continue to prioritize brand safety and avoid any association with content that conflicts … Continue reading

So Now You Want To Deliver Great Customer Experiences?   

If you are a marketer, manager, or marketing executive, you are probably always looking for innovative methods to improve your customer experience marketing as the result of extremely satisfied consumers is usually a more profitable business. In order to make the customer experience central of your success, you will need to enhance customer service in a digital way, create many personalized interactions, and consistently reward your most loyal customers.

Enhance Customer Service With Social Media

At the core of any great customer experience is excellent customer service. A study reported that 47 percent of consumers would shop at a competitor if they experienced poor customer service. Due to the astonishing results of this study, it’s simply not in your business’ best interest to deliver poor customer service to your customers. The good news is that these detrimental habits can be easily corrected with the proper training and resources.

To offer … Continue reading