Email Marketing: Looking Beyond the Open Rate and Click Rate

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses an article by Shanelle Mullin at ConversionXL, “Email Testing: Going Beyond Open Rate and Click Rate″.

If you’re using email as one of your marketing channels, you probably have a pretty sophisticated team helping you analyze the data and test rigorously to make sure the results you achieve with your email campaign are aligned with your business goals.

No? That’s O.K. You’re not alone. Technically, you don’t need a team. But being successful at email marketing is a massive undertaking that requires lots of optimization and testing. Continue reading “Email Marketing: Looking Beyond the Open Rate and Click Rate”

Why Google Analytics 360 is Worth It

Many marketers who consider Google Analytics 360 (GA360), no matter how briefly, rule it out as an option when they see the price tag. From a brief overview of the features, GA360 offers, most can’t muscle their way past the six-figure cost.

Marketers are used to working with the free version of Google Analytics and assume that GA360 is merely an expanded version of that. However, the difference is huge. Let’s take a closer look at just how big that difference is and how GA360 can be a valuable tool in helping you reach your marketing goals. Continue reading “Why Google Analytics 360 is Worth It”

How To Build Real Relationships In The Virtual World

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from Forbes by contributor, William Arruda “How to Build Relationships in the Workplace

Have you ever heard the expression “You can make your plans, but don’t plan the results.”? That pretty much sums up how I came across this article and why I decided to share it. Continue reading “How To Build Real Relationships In The Virtual World”

Blog Abstract: How To Rock Social Media

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent article by Annie Crowford at Adobe, “What You Need to Know About Social Media in 2018″.

In this article, the author gets to the nitty-gritty of social media content with the help of three experts: Sue Zimmerman on Instagram, Mari Smith on Facebook and Peg Fitzpatckir on Pinterest. While the article was written last year, the points made here are very much relevant and applicable in 2019.

The path to success on social platforms starts with rich visual content and engaged consumers. Social media is all about connections. You must focus on genuine conversation and shares if you want to keep your posts from being buried in the feeds. But your highest ROI will come from purposeful engagement. So how do you engage with your followers? Continue reading “Blog Abstract: How To Rock Social Media”

Top Social Marketing Trends Q3 & Q4 2019

From the vantage point of mid-year 2019, we look at the last few years and realize that long gone are the days where social media was a small contributor to marketing success, and boy has everything else digital changed as well. These days, an effectively executed marketing campaign is very likely to be include paid and organic social and a plethora of other paid and organic tactics designed to not only increase exposure and build brand awareness but that also increase sales of your products and services. However, even the most agile marketers need to stay on top of the latest digital marketing trends 2019 to create successful campaigns, mainly because most tactics are rapidly evolving, but also because new tactics burst seemingly out of nowhere. At it is definitely true in social media marketing that the prize goes to the agile companies that are fleet-footed enough to stay steps ahead of their competitors. Continue reading “Top Social Marketing Trends Q3 & Q4 2019”

Blog Abstract: Tackling Bias in Artificial Intelligence

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent McKinsey & Company article, “Tackling bias in artificial intelligence (and in humans)” by Jake Silberg and James Manyika.

In the last year or so, I saw a documentary about Google and the inherent bias in their search algorithm, which basically showed how it baked in the bias of the programmers, probably without any intention of doing so. Then, in this last week, I saw an AllSides blog post, “Audit Finds Evidence of Google’s Bias Toward These Media Outlets” that starts out with this paragraph:

“A new audit shows Google is biased toward a small number of major media outlets — and most of them have a Left-leaning political bias. One-sided information isn’t healthy for democracy, yet the world’s most popular source of news and information displays a major bias. Continue reading “Blog Abstract: Tackling Bias in Artificial Intelligence”

B2B Content Marketing: What Works in 2019

B2B Content Marketing continues to change as business marketing gets more complex. Everyone has heard of the classic search engine optimization where businesses fight for rankings for a few specific keywords. But this system doesn’t work in all industries.

In some industries, the product is so new that people are not aware of its existence. Most of the time, they are not even aware of the problem that this product or service can solve. This means that customers don’t know the keywords exist.

In certain industries, customers rarely rely on social media or e-commerce. Buying often happens on an offline network. And categories for these products may not exist on big-box e-tail sites like Amazon.

So, with all these difficulties, is it possible to make content marketing effective for these types of situations? The answer is yes, but content marketing campaigns need to be flipped on their head. Continue reading “B2B Content Marketing: What Works in 2019”

Secrets and Myths: 10 Ideas for How to Effectively Sell on Amazon

If you are thinking about joining the approximately 2 million sellers offering over 200 million products to shoppers in the United States on Amazon, then there are several things that you need to keep in mind.

Own the Buy Box

The Buy Box is the main buy display on each product page. Over 90 percent of all sales go to this entry. The first thing you need to do is to have a professional account. As a new seller, using this feature increases your odds of winning this box assuming that your products are buy box eligible. Additionally, make sure that your products are reasonably priced.

Ensure That You are on the Merchant Offers List

Owning the Buy Box can be very competitive, but you can still make money on this platform by being on the Merchant Offers List. As a new seller, choose products where there is not a … Continue reading