Why Testimonials are Important

A testimonial is a written or recorded statement that supports your company’s credibility and level of expertise. When testimonials and reviews are correctly executed, they increase responses for a business. Testimonials from your customers play a critical role in the presence of your business as well. Any time you have a positive interaction with a customer and they express an interest in your business offerings, that is a good time to ask them for a testimonial. Testimonials are not only about selling your product or services, they are also about your successful, positive interactions with people. The important role testimonials … Continue reading “Why Testimonials are Important”

SSL Encryption — Why You Must Comply

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Organic Marketing, Michelle Keyser, discusses an Inc article by Lunarpages. Security on the Internet is not a new thing.  What is new is that Google is now getting involved and that should make anyone with a website sit up and take notice.  When the search giant makes a suggestion it’s like your mother telling you to put a coat on.  You better do it if you want cookies after dinner.  Google has made HTTPS (Hypertext Transfer Protocol … Continue reading “SSL Encryption — Why You Must Comply”

The Psychology of Color in Marketing and Branding

Below is a shared viewpoint stimulated from a piece by an industry contributor. Here, content writer and project manager, Bobbi Parke, discusses the article, “The Psychology of Color in Marketing and Branding” by Gregory Ciotti, Marketing Strategist and Contributor at Entrepreneur.com http://www.entrepreneur.com/article/233843 As a project manager, I am on a constant quest to increase my knowledge as to what makes for the most successful websites. I’ve been on a color exploration for quite some time now. I found this article and others like it to be quite interesting because in my experience so few people take into consideration the intangible. … Continue reading “The Psychology of Color in Marketing and Branding”

How Does Your Website Make People Feel?

One of my colleagues here at LocalDirective when asked to review a potential client’s website had this response,  “At first glance I feel like the font is yelling at me.  No bold.  Bold makes me feel even more like I am being scolded.”  I‘d venture to say, she did not feel there was a good user experience!  How many visitors do you think bounced off that website almost immediately? There are two important website design elements when you think about your website:  The User Experience (UX) and The User Interface (UI) or Interaction. Is your website clear and easy to … Continue reading “How Does Your Website Make People Feel?”

Why Your Business Needs a Mobile Responsive Website. Now.

At the end of 2014, out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled. This startling statistic is proof of the importance of mobile usage today. Most people now use mobile devices, like smartphones and tablets, for Internet surfing. In fact, many seem to prefer it for activities such as browsing social media outlets, checking emails and doing some online shopping. It is apparent that a website is no longer exclusive to desktop or laptop computer viewing but must adapt itself to a variety of mobile and tablet devices as … Continue reading “Why Your Business Needs a Mobile Responsive Website. Now.”

Building a Website for Customer Engagement

It comes as no surprise that engaging your customers is a vital part of securing their business, but how do you get started doing that online? If you think about it, most websites you visit invite your participation in ways that go beyond simply reading a page. The internet is largely visual and interactive. Building a customer base online is all about giving the customers something to do. Communication and Feedback Part of customer engagement can simply be opening yourself to that slightly scary prospect of a comment section. If your business has a blog, which it should, you have … Continue reading “Building a Website for Customer Engagement”