Immediate Ways To Get New Value From Thank You Pages

When you think of your website, what comes to mind? Easy navigation, eye-catching graphics, powerful images and solid content, right? The thank-you page never even comes to your mind. In fact, many times it’s overlooked completely.

Since not every lead is ready to make a purchasing decision, it’s important to let even potential customers know you appreciate them stopping by. But how do you establish a good rapport and maintain a trusting relationship with visitors who contacted you through your website?

It’s easy; show gratitude. Your thank-you page can serve as a great first step for nurturing your leads and can help you identify the true reasons why they contacted you in the first place. Continue reading “Immediate Ways To Get New Value From Thank You Pages”

Mobile Page Speed: Why It Matters More Each Day & What You Can Do About It

As mobile device usage continues to grow, it’s becoming more important for businesses to optimize for mobile page speed. With competing websites only a few taps away, a slow browsing experience can result in you losing valuable leads and customers. But the competition isn’t the only thing you need to worry about. In this article, you’ll learn the core reasons why mobile site loading speed so important and what you can do to optimize your site faster mobile loading times.

Consumer Behavior Dictates the Importance of Mobile Site Performance

According to Statista, mobile devices now account for 51.2 percent of all traffic worldwide. This trend is expected to continue as faster mobile devices and Internet speeds become available. And it’s not just about how many people are accessing the Internet, it’s also about how they’re using it. Another study showed that mobile devices account for 34.5 percent of eCommerce sales … Continue reading

Why Testimonials are Important

A testimonial is a written or recorded statement that supports your company’s credibility and level of expertise. When testimonials and reviews are correctly executed, they increase responses for a business. Testimonials from your customers play a critical role in the presence of your business as well. Any time you have a positive interaction with a customer and they express an interest in your business offerings, that is a good time to ask them for a testimonial. Testimonials are not only about selling your product or services, they are also about your successful, positive interactions with people.

The important role testimonials and reviews play:

If you can assemble a group of people who want to rave about you, you build credibility. Credibility is important in a business because people tend to believe what other people believe. This concept is incredibly important when it comes to marketing.

Remember that testimonials are not … Continue reading

GDPR: What You Need to Know

There are important new regulations concerning privacy and security for visitors to your website that you need to know about. This could require you to make changes to your site and your operational policies to comply with the new law.

What is GDPR?

As of May 25, 2018, the EU’s General Data Protection Regulation will begin to enforce strict new regulations on Personally Identifying Information (PII) and data security, called GDPR, (General Data Protection Regulation). EU-based or multinational corporations that do business in the EU are likely in compliance with GDPR as of today. But U.S. companies like yours also need to take note of the new law and guidelines.

Article 3 of the GDPR says that if you collect personal data or behavioral information from someone in an EU country, your company is subject to the requirements of the GDPR. The law only applies if the data subjects–consumers–that … Continue reading

SSL Encryption — Why You Must Comply

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Organic Marketing, Michelle Keyser, discusses an Inc article by Lunarpages.

Security on the Internet is not a new thing. What is new is that Google is now getting involved and that should make anyone with a website sit up and take notice. When the search giant makes a suggestion it’s like your mother telling you to put a coat on. You better do it if you want cookies after dinner. Google has made HTTPS (Hypertext Transfer Protocol Secure) and website loading speeds major ranking factors. If you don’t want to be penalized you better comply.

For starters, most browsers like Firefox and Chrome now prominently show ‘Not Secure’ warnings in the address bar and warnings also appear directly below form fields on pages using HTTP. These … Continue reading

5 Website Security Tips To Put In Place

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses an article by Lunarpages, “5 Website Security Tips to Put in Place”.

Let me ask you…..if you have a physical store, do you have some sort of security system in place? Surely you do. Otherwise you run the risk of theft of your physical products. Website security is equally as important as physical security systems are for on-site stores. This article written by Lunarpages goes into detail on the 5 top website security practices you should employ today to protect your business—and your customers. What I like most about this article is that the tips are pretty easy things that you can do today. Here is a link to the article for your reading pleasure.… Continue reading

3 Keys to a Successful Mobile Marketing Strategy during the Holiday Season

The holiday season is defined as a time with family and friends, food, and gift giving. Throughout the year, people are always looking to find the best and most unique gifts for their loved ones, but are you reaching these consumers before they make their purchasing decisions?

Google reported that 64% of smartphone shoppers turned to mobile search for ideas on what to buy before heading into stores. Now more than ever it is vital that your company includes mobile marketing as apart of your marketing strategy.

To maximize your holiday sales, you need to be able to present your product via their mobile device months in advance of the holiday season. Here are 3 simple keys for a successful mobile marketing strategy that your company should implement throughout the year to ensure a successful holiday season:

  • Mobile Friendly Website

Starting off with the basics, you would think that this … Continue reading

How To Incorporate SMS/MMS Into Your Business Strategy?

What is SMS/MMS?

In the mobile marketing industry, SMS/MMS are one of the powerful yet underutilized tools businesses use to connect with their customers.

For those of you who don’t know what SMS and MMS stand for:

  • SMS stands for Short Message Service which includes text messages with a size limit of 160 characters.
  • MMS stands for Multimedia Messaging Service, which is commonly referred to as a picture message. Unlike SMS, there is no data limit to this type of message.

In a study done by SharePoint about Conversational Advertising, they discovered that 90% of all text messages sent are read within the first 3 minutes of being delivered. Having a direct form of marketing/advertising to a customer that almost guarantees immediate attention is unheard of. Businesses no longer have to fight for billboard, TV or website ad space because they can already have your attention on the screen that … Continue reading

Creating A Memorable Experience For Mobile Search

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Johanna Mateo, discusses ways your brand can take advantage with mobile search, “How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers?”

What strikes me the most about this article is the importance placed on the customer. Many times, brands focus so much on who they are, what they are selling, and how much of it can they sell that they don’t place enough focus on how to better serve their customers online. And as we all know, mobile search is an ever-increasing way for a lead to find you.

Continue reading “Creating A Memorable Experience For Mobile Search”

Mobile Impact on Holiday Shopping Marathons

From time to time, LocalDirective team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Kim comments on an article posted by Matt Lawson, Director, Performance Ads Marketing at Google – 2015 Holiday Trends – Shopping Moments Are Replacing Shopping Marathons.

It’s no secret that over the past several years, advancements in mobile technology have reshaped the purchasing cycle for consumers from the initial thought through the final decision. Even though most advertisers agree that the trends in mobile advertising will impact holiday shopping, many advertisers are not clear on the exact impact or what they can do about it.

In this article, Matt Lawson answers these questions and provides analytical data regarding the mobile impact of holiday shopping throughout the year.

Below you will find few key points discussed in the article.

People no longer wait for big shopping days like … Continue reading