GDPR: What You Need to Know

There are important new regulations concerning privacy and security for visitors to your website that you need to know about. This could require you to make changes to your site and your operational policies to comply with the new law. What is GDPR? As of May 25, 2018, the EU’s General Data Protection Regulation will begin to enforce strict new regulations on Personally Identifying Information (PII) and data security, called GDPR, (General Data Protection Regulation). EU-based or multinational corporations that do business in the EU are likely in compliance with GDPR as of today. But U.S. companies like yours also need to take note of … Continue reading “GDPR: What You Need to Know”

5 Website Security Tips To Put In Place

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses an article by Lunarpages,   “5 Website Security Tips to Put in Place”. Let me ask you…..if you have a physical store, do you have some sort of security system in place?  Surely you do.  Otherwise you run the risk of theft of your physical products.  Website security is equally as important as physical security systems are for on-site stores.  This article written by Lunarpages goes into detail on the 5 … Continue reading “5 Website Security Tips To Put In Place”

How To Incorporate SMS/MMS Into Your Business Strategy?

What is SMS/MMS? In the mobile marketing industry, SMS/MMS are one of the powerful yet underutilized tools businesses use to connect with their customers. For those of you who don’t know what SMS and MMS stand for: SMS stands for Short Message Service which includes text messages with a size limit of 160 characters. MMS stands for Multimedia Messaging Service, which is commonly referred to as a picture message. Unlike SMS, there is no data limit to this type of message. In a study done by SharePoint about Conversational Advertising, they discovered that 90% of all text messages sent are … Continue reading “How To Incorporate SMS/MMS Into Your Business Strategy?”

Marketing Automation Software Comparison – Infusionsoft vs Hubspot

Marketing Automation software is essential for companies looking to streamline, automate, and measure their marketing task. Marketing Automation Software can help companies with: Email marketing Campaign Design Landing Pages Prediction/Scoring Lead Management CRM Integration Social Marketing Marketing Analytics This software has the application to be a company’s center for their marketing efforts. It’s the all-in-one tool that can increase a company’s operational efficiency and grow revenue faster. Through automation, companies can streamline their process of generating qualifying leads, nurturing leads, manage campaigns, and measuring their marketing efforts. Companies who chose to implement a Marketing Automation Software within their system reap … Continue reading “Marketing Automation Software Comparison – Infusionsoft vs Hubspot”

Impact of Ad Blockers on Marketing Campaigns

Ad Blockers are simple software programs that prevent ads from being visible on websites. Ad blockers are basically browser add-ons, and are available for the all the web browsers including Firefox and Chrome. A major chunk of websites on the internet exists mainly due to online advertising. In order to survive in this marketing world, millions of websites depend on online advertising revenues. Apple made headlines recently when it announced that iOS 9, technology. While Android remains the biggest player in the mobile device market, notably more people will be adopting ad blockers now as they’re available on iOS for the very … Continue reading “Impact of Ad Blockers on Marketing Campaigns”

All you need to know about Google Mobile Algorithm Update

Google frequently updates its search algorithm to boost the user experience and help leading businesses make it to the top. On April 21st 2015, Google’s new search algorithm update scooped out in front of the entire world. There are two vital changes at play in Google’s recent move to favor mobile. Firstly, Google will now adjust its search results in order to favor mobile-friendly sites. And second, the apps will be totally discoverable in mobile search results with added deep links. With about 60% of online traffic coming only from mobile all over the world, it is no surprise that … Continue reading “All you need to know about Google Mobile Algorithm Update”

How to Define the Relationship between Strategy, Marketing and Technology

The success of your business is reliant upon the interdependent roles of strategy, marketing and technology. However, a few common questions need to be answered prior to outlining the interrelation between these three parts: Should technology drive the strategy or should strategy define the technology? What role does marketing play in choosing the technology for the business? Should I change my business process to fit the best-selling software product in the market? It is often in this web of uncertainties that a business gets stuck and in an attempt to find an easy way out, goes wrong with the implementation. … Continue reading “How to Define the Relationship between Strategy, Marketing and Technology”

How to Time Your Technology Investment

Technology has played an important role in transforming the manufacturing industry. The most common question every business faces is when they should invest in technology and where they should invest. Investing too early or too late in technology can prove non-productive for your business. Also, often you get overwhelmed by the various technology offerings available and the value addition provided by these offerings. Every offering often has unique features which provide a varied value addition to your business. From a business stand point, timing the technology investment and choosing the right avenues to invest play a vital role in maximizing … Continue reading “How to Time Your Technology Investment”

Cart Abandonment – Do’s and Don’ts – Part 2

We have addressed the necessary steps one should take to reduce cart abandonment and how they can attract the visitors to complete the transaction in the earlier blog post. In this blog we will discuss what you should not do in order to reduce the cart abandonments. Don’t Make Registration Mandatory Keep you check out process as simple as possible. Don’t force your customers to register. Provide a guest check out option to complete the transaction avoiding any unnecessary steps. Though the information in registration form will help you in understanding and serving your customer better, don’t force it on … Continue reading “Cart Abandonment – Do’s and Don’ts – Part 2”

Importance of Strategy, Marketing and Technology for Businesses

With the advancements in business processes and evolution of new age digital consumers, Strategy, Marketing and Technology have become the critical functional areas of the business. Among these three functions, marketing has been an old discipline which has always played a key role in the business. With the changing customer landscape and how businesses interact with their customers, Strategy and Technology have evolved as the critical disciplines of the business. Why is Strategy Important to Business Strategy and Innovation form the core around which a business model is build. They help a business in differentiating itself from the competitors and … Continue reading “Importance of Strategy, Marketing and Technology for Businesses”