Blog Abstract: How To Rock Social Media

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent article by Annie Crowford at Adobe, “What You Need to Know About Social Media in 2018″.

In this article, the author gets to the nitty-gritty of social media content with the help of three experts: Sue Zimmerman on Instagram, Mari Smith on Facebook and Peg Fitzpatckir on Pinterest. While the article was written last year, the points made here are very much relevant and applicable in 2019.

The path to success on social platforms starts with rich visual content and engaged consumers. Social media is all about connections. You must focus on genuine conversation and shares if you want to keep your posts from being buried in the feeds. But your highest ROI will come from purposeful engagement. So how do you engage with your followers? Continue reading “Blog Abstract: How To Rock Social Media”

Top Social Marketing Trends Q3 & Q4 2019

From the vantage point of mid-year 2019, we look at the last few years and realize that long gone are the days where social media was a small contributor to marketing success, and boy has everything else digital changed as well. These days, an effectively executed marketing campaign is very likely to be include paid and organic social and a plethora of other paid and organic tactics designed to not only increase exposure and build brand awareness but that also increase sales of your products and services. However, even the most agile marketers need to stay on top of the latest digital marketing trends 2019 to create successful campaigns, mainly because most tactics are rapidly evolving, but also because new tactics burst seemingly out of nowhere. At it is definitely true in social media marketing that the prize goes to the agile companies that are fleet-footed enough to stay steps ahead of their competitors. Continue reading “Top Social Marketing Trends Q3 & Q4 2019”

[Blog Abstract] Instagram Keeps Making Strides Toward Becoming a Prominent E-Comm Platform

From time to time, team members will share their views stimulated by content from an industry thought leader or news article. Here, our Project Manager, Irina Boudreau, discusses the recent e-commerce developments on the ever-popular Instagram social platform. The original article, “Instagram unveils curated @shop account to showcase online merchants”, was written by Rober Williams for RetailDive.

Over the past year, Instagram has taken several steps toward becoming a driving e-commerce market place. The Explore tab now has a dedicated shopping channel; the Collection tab allows users to save products from Stories, posts, and videos. There’s a Shop tab on business pages which showcase a brand’s merchandise. It’s most recent addition is the @shop account which uses curated shopping content to highlight the emerging brands. Continue reading “[Blog Abstract] Instagram Keeps Making Strides Toward Becoming a Prominent E-Comm Platform”

Social Media Marketing 2019 Predictions  

The savvy marketers, managers and marketing executives at mid-size companies have already started looking into new digital marketing innovations that can help improve performance this year. In 2019, now more than ever before, your approach to social media marketing can make or break the business almost immediately and have a residual impact on earnings for the foreseeable future.

Social Media 2019 Predictions

  1. Continued Focus on Privacy and Transparency

The main catalyst impacting social media in 2019 may stem from the privacy and transparency issues associated with the Russian hack of the 2016 elections. The 2018 Edelman Trust Barometer report found that 60 percent of the consumers worldwide no longer trust social media companies. This underlying fact effects how social media companies and marketers will advertise to consumers in 2019.

2. Continued Emphasis on Brand Safety 

Companies should continue to prioritize brand safety and avoid any association with content that conflicts … Continue reading

Social Media Marketing 2019 Predictions

The savvy marketers, managers and marketing executives at mid-size companies have already started looking into new digital marketing innovations that can help improve performance this year. In 2019, now more than ever before, your approach to social media marketing can make or break the business almost immediately and have a residual impact on earnings for the foreseeable future. Continue reading “Social Media Marketing 2019 Predictions”

How Businesses Can Use Bots As Part Of Their Facebook Marketing Strategy

The next technology revolution has already arrived in the form of Artificial Intelligence. For marketers and businesses, it offers more flexibility, deeper insights on consumers based on faster data retrieval, the ability to automate tasks and also vast improvement in customer service with fewer human interventions. In fact by 2020, 80% of brands will be using chatbots for customer service and interactions. Continue reading “How Businesses Can Use Bots As Part Of Their Facebook Marketing Strategy”

Facebook: Good Marketing Practices in a Chaotic Privacy Environment

The digital footprints left by users sharing personal data online with web cookies tracking every click has given modern marketer’s an unprecedented insight into consumers. Digital data informs the way businesses serve up solutions tailored to users’ individual needs. It informs communication strategies and definitely affects customer experience. This makes personal data ever so valuable and also – unfortunately – prone to theft or misuse. Rightfully, consumers want to know how companies use and store their personal data.

With social media sites like Facebook, Twitter, LinkedIn and Instagram becoming a huge part of users’ daily lives, there are legitimate concerns about users’ online privacy. There are more than 1.86 billion monthly active users sharing personal information on Facebook, which is why there has been massive public outcry about its ongoing, ever-deepening privacy debacle. While this was sparked by the Cambridge Analytica scandal, wherein the political consulting firm harvested data from … Continue reading

The Top Social Media Analytics Tools Your Company Needs in 2018

Social media marketing has opened up new channels and tools to disseminate targeted messages in order to promote businesses and various offers. But do you know what’s trending or what your target audience is looking for in terms of content, what is the best time to schedule your posts for your target group or even how your content is performing in comparison to that of your competitors? To fully reap the benefits of your social media marketing efforts, marketers have to keep a finger on the pulse of the audience so that they can focus on the right social media goals and choose the right metrics to measure success. In order to efficiently prove ROI, marketers need access to the right tools and that is where social media analytics comes in handy.

Social media analytics tools can help gather and quickly organize data from your accounts and campaigns to track … Continue reading

Reach Local Audiences With Facebook Ads

Facebook is the largest and most popular social network site in the world, with 1.18 billion daily active users. With such an incredible reach, local businesses would be missing a trick by not using Facebook for marketing purposes. And posting on Facebook alone doesn’t cut the mustard, especially for businesses just starting out and wanting to create brand awareness.

SMBs are always looking for more cost-effective ways than print ads to promote their local business and the best way to do that is through optimized Facebook advertising. The main advantage that Facebook Ads offer is its ability to get granular on the audience. It allows targeting the right potential customers based on variables like location, age, gender, interests, marital status, and more. You no longer need to throw away your money to drive people to your Facebook Page and send them to your website. You can be smart with your … Continue reading