Social Media Marketing 2019 Predictions  

The savvy marketers, managers and marketing executives at mid-size companies have already started looking into new digital marketing innovations that can help improve performance this year. In 2019, now more than ever before, your approach to social media marketing can make or break the business almost immediately and have a residual impact on earnings for the foreseeable future.

Social Media 2019 Predictions

  1. Continued Focus on Privacy and Transparency

The main catalyst impacting social media in 2019 may stem from the privacy and transparency issues associated with the Russian hack of the 2016 elections. The 2018 Edelman Trust Barometer report found that 60 percent of the consumers worldwide no longer trust social media companies. This underlying fact effects how social media companies and marketers will advertise to consumers in 2019.

2. Continued Emphasis on Brand Safety 

Companies should continue to prioritize brand safety and avoid any association with content that conflicts … Continue reading

The Top Social Media Analytics Tools Your Company Needs in 2018

Social media marketing has opened up new channels and tools to disseminate targeted messages in order to promote businesses and various offers. But do you know what’s trending or what your target audience is looking for in terms of content, what is the best time to schedule your posts for your target group or even how your content is performing in comparison to that of your competitors? To fully reap the benefits of your social media marketing efforts, marketers have to keep a finger on the pulse of the audience so that they can focus on the right social media goals and choose the right metrics to measure success. In order to efficiently prove ROI, marketers need access to the right tools and that is where social media analytics comes in handy.

Social media analytics tools can help gather and quickly organize data from your accounts and campaigns to track … Continue reading

Reach Local Audiences With Facebook Ads

Facebook is the largest and most popular social network site in the world, with 1.18 billion daily active users. With such an incredible reach, local businesses would be missing a trick by not using Facebook for marketing purposes. And posting on Facebook alone doesn’t cut the mustard, especially for businesses just starting out and wanting to create brand awareness.

SMBs are always looking for more cost-effective ways than print ads to promote their local business and the best way to do that is through optimized Facebook advertising. The main advantage that Facebook Ads offer is its ability to get granular on the audience. It allows targeting the right potential customers based on variables like location, age, gender, interests, marital status, and more. You no longer need to throw away your money to drive people to your Facebook Page and send them to your website. You can be smart with your … Continue reading

No Mobile Social Media Marketing Strategy? You Are Doing It All Wrong

The easy availability and reach of mobile technology has made it even harder to ignore the mobile social world sphere. The social media landscape may be in a constant state of flux but users are spending more time accessing social media sites from mobiles instead of personal desktop computers. According to We Are Social there are 1.65 billion active mobile social accounts worldwide and nearly 1 million new active mobile social users are being added every day.  Based on a study from mobile marketing company, firm Smart Insights we spend 86% of our time online on our smartphones. People in American spend an average of 37 minutes daily on social media sites and over 60% of the time being spent accessing social media sites are not being spent on desktop computers but on smartphones and tablets. About 90% of Facebook’s 934M daily active users are on the mobile app. More … Continue reading

An Overview Of LinkedIn Ads For B2B Marketing

LinkedIn has a large user base of more than 467 million users, which has been steadily increasing each year. What started out primarily as a platform to bridge the gap between recruiters and job seekers in 2003 has since grown into a top lead generating social network for B2Bs. Besides creating a company page to connect with industry professionals and also publishing and promoting engaging content on LinkedIn, B2Bs should definitely look to take advantage of LinkedIn ads to target their ideal buyers.

A lot of companies across different industries have ventured into LinkedIn ads lately to reach their ideal customer and advertise their products, services and content. About half of B2B buyers use LinkedIn when making purchasing decisions. LinkedIn has continuously made improvements in its available offerings, from ad types to introducing new features for precise targeting and more concise reporting.

What Are LinkedIn Ads?

Have you seen the … Continue reading

Benefits Of Adding Social Media To Your Marketing Automation Mix

With new digital marketing tools becoming more powerful and accessible thanks to the B2B software-as-a-service revolution, not just large enterprises but SMBs can also use resources like business intelligence data platforms, mobile app development, etc. And there is no better game changing digital marketing tool for businesses engaged in the digital spaces as marketing automation.

A marketing automation platform allows marketers to score, nurture, and attribute leads by analyzing digital footprint trails that users leave behind them when browsing the Internet. A report by Emailmonday confirms that more than half the B2B companies (58%) plan to use marketing automation technology. According to Oktopost, companies that utilize marketing automation on average enjoy a 68% increase in customer engagement and a 77% increase in conversions.

Bet you have already figured out how best to utilize the marketing automation platform and understand the nitty-gritty’s of approaching potential customers by sending automated direct … Continue reading

How to Target Audience with B2B Facebook Ads?

While search is always considered as a great way for reaching as many visitors as possible, Facebook is also an effective way for attracting the audience who are interested in buying the products and/or services you’re offerings, however, they may not be aware that you exist there.

Facebook ads are generally used for B2C purposes, but you can run B2B ad campaigns to achieve the growth of your business, as those ad campaigns have also started performing well on this social networking website. Running an ad campaign on Facebook is an excellent way for bringing your brand in front of your target audience, helping you to expand your business visibility and increase the ROI.

Wondering how to generate quality leads with B2B Facebook ads? Look at the below given points:

Lookalikes

Despite the business you’re mainly involved into, lookalike target audience is likely to perform better and exceptionally well than … Continue reading

How Can Recruiters Use Social Networks to Attract Top Talent?

Social media sites like LinkedIn, Facebook, Twitter and a few others have become huge players in creating a holistic recruitment process. Most people find it convenient to hang out on social media sites online to communicate and interact with each other and a vast majority of employees use social networks to research companies and potential job opportunities. Online recruiting provides companies an opportunity to find and make connections with quality candidates, many of whom would frankly remain undiscovered through traditional sources.

Engaging people who are already connected to your brand on social media and have a demonstrated interest in your company, or the industry in general, can help portray your company positively, especially when it comes to the hiring process. Besides the passive marketing of your company, recruiters now message prospects directly, post jobs in social network groups and find talent through online connections. So let’s look at how you … Continue reading

4 Fundamental Engagement Tactics In B2B Marketing

In this brave new world, customers are now in control of their own experience with your brand as a result of advancing mobile and social technologies. Besides the direct and outbound B2B marketing techniques that aim to persuade and compel prospective buyers to respond, there are myriad techniques available now at your disposal. These may be a better fit for the different marketing engagement opportunities that present itself due to the changed behavior of the buyers. Potential prospects are now more likely to perform online searches to find and assess a company. They engage all the time, across several touch points from brick and mortar stores to mobile technologies and social.

Continue reading “4 Fundamental Engagement Tactics In B2B Marketing”

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Social Media Strategies to Show Off Your Company Culture

Most businesses are aware of the term ‘company culture’ but they find it a real challenge showcasing it to their advantage on their website and social media channels. Can your business afford to miss out on engaging and promoting your company to over a billion people using various social platforms like Facebook, Twitter, LinkedIn, Google+ and other social platforms? After all promoting your company culture can be a huge asset to your business especially when it comes to hiring top-notch candidates and also in attracting new clients.

Though many businesses have been slow to adapt and utilize the power of social media because they did not see any benefit to business, there has been a vast shift of perception in the last few years. Big brands, like Google, Coca Cola, Apple and more, have led the way in using company culture as a social media marketing tool and small business … Continue reading