Do you know the benefits of consumer search insights? As a marketer, manager, or marketing executive, you should understand the importance of adjusting your search marketing strategy to the realities of online search behavior. The consumer search behavior insights that you can profitably act on today include investing more time and resources in SEO, focusing SEO efforts on Google search, and creating better content for the keywords that you are targeting. Oh, and don’t forget to target trending phrases such as “best” or “near me.” Continue reading “Consumer Search Behavior You Can Profitably Act on Today”
Out with the old and in with the new. With 2019 in full swing, you’ve probably done one of two things: charged into the new year and are intent on keeping your resolutions or you’ve already fallen back into your old habits. Continue reading “5 SEO Tactics to Stop in 2019”
Small businesses with a local physical address are reliant on local SEO to grow their business and help expose their brand to more potential customers. In the last few years, the growth in mobile search has resulted in a big boost in local search volumes. A lot of these search queries include state name or the city and sometimes even specific neighborhoods and area codes. Local SEO has undergone many transformations through all of last year but the fundamental ranking factors remain more or less the same. Local businesses still have a much better chance of ranking higher locally than a nationwide company, with a properly optimized site that feeds Google with all the right information. Here are a few pointers on what inbound marketers and small businesses can do to design an effective local search strategy to help them dominate the rankings. Continue reading “Powerful Local Search Strategies for Small Businesses”
There is a debate raging about whether a new economic revolution has started without the masses realizing it. And people are voting with their dollars and their voices: the new economic trend that is quietly gaining traction is voice commerce. This trend makes use of a software application on smart speakers, all mobile phones and is commonly used on commercial websites. It lets people use their voices to order products and services instead of the mouse or the keyboard. Some of the voice commerce platforms come replete with sophisticated voice recognition capabilities and are able to process complex sentences and responses.
A Growing Trend
While one study showed only 2% of people who own Amazon Alexa have used the smart speaker to make a purchase using their voice, others show more than 35% of respondents had made a purchase using a smart speaker. And with about 21.9% of the internet … Continue reading
Online video content has grown significantly over the last few years. Based on Cisco’s Visual Networking Index, video content will account for 82% of the total Internet traffic by 2020. Incorporating video content from viral clips to educational and informational videos is already a popular marketing strategy to capture audience attention. Besides this, video marketing can also be used as an effective component of Search Engine Optimization (SEO), to rank higher in organic search results to gain traffic to your site.
How Does Video Marketing Help Improve SEO?
SEO cannot be achieved solely through keyword stuffing and keyword research. Search engines now place more importance on social metrics like audience engagement and user experience. Google likes when visitors click pages to browse and doesn’t leave right away because it is a sign that the page is good quality. So, the primary goal of search optimization is to make pages … Continue reading
Being at the top of Google search results is the Holy Grail not just for B2C companies but also for B2B businesses, as B2B buyers mostly conduct research and find products online. Nearly 39% of global eCommerce traffic comes from search engines. And getting on that first page of search results has a handsome payoff in terms of consistent quality lead generation and boost in sales.
All B2B sites have loads of content from blog posts, whitepapers, webinars, social updates, videos and more. This works extremely well for creating brand awareness and informing early-stage leads but the end goal is always to move leads to check out your products. And if your product pages do not contain compelling information about your products or it doesn’t answer buyer questions, then you may be driving leads away.
Solution/Feature-specific pages have two major end goals-
* To present the benefits of … Continue reading
An essential component of SEO success is the underutilized function of rich snippets to generate more site traffic from the SERPs (search engine results pages) by improving the appearance of the listing, providing more information to the user, and increasing page visibility.
All search results compete for user attention. An attractive search snippet on the second position can get as many or more clicks as a poorly presented first result.
What are Rich Snippets?
A rich snippet is a small summary of the data that a user can expect to find on a webpage. They are microdata — HTML coded bits of information that make it easy for search engine crawlers to inherently infer from your website without having to click through to the result.
Rich snippets extract additional information, like photos, ratings and author information from your website to display in the search results, in addition to the typical … Continue reading
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our SEO Specialist, Kyle Elrod, discusses an article by Rand Fishkin at Moz.
Google recently started adding longer display lengths for description snippets in the search results. This impacts one of the long-standing rules of SEO – keep the meta description at or below 165 characters. It’s still to be seen whether this will roll out as a standard length for all meta descriptions or whether Google will decide to extend only those that meet certain criteria. As of now, around 51% of search results are showing longer meta descriptions. It’s time to get to testing the length of our meta descriptions to see if we can get an edge!
Search engines are getting smarter and SEOs must do the same. Google started using machine-learning to help process search results and consequently, digital marketing has become a lot more complicated and has forced SEOs to also become marketers.
How does Google use machine learning?
RankBrain is Google’s machine-learning, artificial intelligence system. Its primary purpose is to help sort the search results to give users the best possible answers to their queries. Google’s primary purpose, beyond not being evil, is to make money – it’s a company and companies need to make money. For Google to do that, they need users to continue searching on their engine, seeing ads, and coming back repeatedly. If they want users to keep coming back, they have to give them what they want quickly and with as little friction as possible. That’s where machine learning comes in.
Understanding query intent.
One of RankBrain’s primary … Continue reading
Search Engine Optimization (SEO) strategies change regularly as search engines like Google continue to modify their algorithms to improve results. And businesses care about quality website traffic, with improved click-through rates for search results that impact the bottom line. An essential component of SEO success is the underutilized function of rich snippets to generate more site traffic from the SERPs by improving the appearance of the listing, providing more information to the user, and increasing page visibility.
What are Rich Snippets?
A rich snippet is a small summary of the data that a user can expect to find on a webpage. They are microdata — HTML coded bits of information that make it easy for search engine crawlers to inherently infer from your website without having to click through to the result. Rich snippets extract additional information, like photos, ratings and author information from your website to display in the … Continue reading