Key Video Marketing Strategies To Boost SEO

Online video content has grown significantly over the last few years. Based on Cisco’s Visual Networking Index, video content will account for 82% of the total Internet traffic by 2020.  Incorporating video content from viral clips to educational and informational videos is already a popular marketing strategy to capture audience attention.  Besides this, video marketing can also be used as an effective component of Search Engine Optimization (SEO), to rank higher in organic search results to gain traffic to your site. How Does Video Marketing Help Improve SEO? SEO cannot be achieved solely through keyword stuffing and keyword research. Search … Continue reading “Key Video Marketing Strategies To Boost SEO”

7 Tips To Improve SEO Through Better B2B Product Pages

Being at the top of Google search results is the Holy Grail not just for B2C companies but also for B2B businesses, as B2B buyers mostly conduct research and find products online. Nearly 39% of global eCommerce traffic comes from search engines. And getting on that first page of search results has a handsome payoff in terms of consistent quality lead generation and boost in sales. Solution/Product Pages All B2B sites have loads of content from blog posts, whitepapers, webinars, social updates, videos and more. This works extremely well for creating brand awareness and informing early-stage leads but the end … Continue reading “7 Tips To Improve SEO Through Better B2B Product Pages”

Rich Snippets | A CEO’s Introduction to Increased Click-through

An essential component of SEO success is the underutilized function of rich snippets to generate more site traffic from the SERPs (search engine results pages) by improving the appearance of the listing, providing more information to the user, and increasing page visibility. All search results compete for user attention. An attractive search snippet on the second position can get as many or more clicks as a poorly presented first result. What are Rich Snippets? A rich snippet is a small summary of the data that a user can expect to find on a webpage. They are microdata — HTML coded … Continue reading “Rich Snippets | A CEO’s Introduction to Increased Click-through”

Meta Descriptions are Getting Longer?

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our SEO Specialist, Kyle Elrod, discusses an  article by Rand Fishkin at Moz. Google recently started adding longer display lengths for description snippets in the search results. This impacts one of the long-standing rules of SEO – keep the meta description at or below 165 characters. It’s still to be seen whether this will roll out as a standard length for all meta descriptions or whether Google will decide to extend only those that meet certain criteria. As of now, … Continue reading “Meta Descriptions are Getting Longer?”

Earning Site Placement: The New SEO Secret Sauce

Search engines are getting smarter and SEOs must do the same. Google started using machine-learning to help process search results and consequently, digital marketing has become a lot more complicated and has forced SEOs to also become marketers. How does Google use machine learning? RankBrain is Google’s machine-learning, artificial intelligence system. Its primary purpose is to help sort the search results to give users the best possible answers to their queries. Google’s primary purpose, beyond not being evil, is to make money – it’s a company and companies need to make money. For Google to do that, they need users … Continue reading “Earning Site Placement: The New SEO Secret Sauce”

Powerful Local Search Strategies for Small Businesses

Small businesses with a local physical address are reliant on local SEO to grow their business and help expose their brand to more potential customers. In the last few years, the growth in mobile search has resulted in a big boost in local search volumes. A lot of these search queries include state name or the city and sometimes even specific neighborhoods and area codes. Local SEO has undergone many transformations through all of last year but the fundamental ranking factors remain more or less the same. Local businesses still have a much better chance of ranking higher locally than … Continue reading “Powerful Local Search Strategies for Small Businesses”

Rich Snippets: An SEO Strategy to Improve Your Website’s SEO Performance

Search Engine Optimization (SEO) strategies change regularly as search engines like Google continue to modify their algorithms to improve results. And businesses care about quality website traffic, with improved click-through rates for search results that impact the bottom line. An essential component of SEO success is the underutilized function of rich snippets to generate more site traffic from the SERPs by improving the appearance of the listing, providing more information to the user, and increasing page visibility. What are Rich Snippets? A rich snippet is a small summary of the data that a user can expect to find on a … Continue reading “Rich Snippets: An SEO Strategy to Improve Your Website’s SEO Performance”

Penguin 4.0 Algorithm Update

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Mark Bowens, discusses the recent updates to Google’s algorithm, “Penguin 4.0: what does it mean for SEO practitioners?” On the question: Do you think the new version of Penguin is fairer? Do you think it’s an adequate deterrent when it comes to spammy link-building? Only time will tell, but I believe in the end, this algorithm update is fairer. The departure from periodic updates means both positive and negative SEO will be recognized much … Continue reading “Penguin 4.0 Algorithm Update”

Marketing Definitions 101

Do you experience a certain level of confusion when it comes to the myriad of marketing terms?  How about something as simple as the difference between the term ‘marketing’ and ‘advertising?’ You’re not alone. A good many use various related terms interchangeably. But, although they are similar, they refer to different actions. It’s a good idea to distinguish the difference in order to communicate effectively with others in your organization and to better comprehend the nuances of your marketing strategies and activities. While researching, I discovered the perfect analogy for this topic at Free Management Library. There, the writer cited … Continue reading “Marketing Definitions 101”